Senior Web Analyst
Company: The MathWorks, Inc.
Location: Natick, MA
Posted on: June 22, 2020
Job Description:
Working under the direction of the Manager or Senior Team Lead,
will be responsible for performing marketing analytics, with a
focus on leveraging digital data to influence marketing decisions
and optimize MathWorks web-based marketing; applying analysis
skills to mine through MathWorks digital search data and
communicate results to key stakeholders; analyzing search behavior
-- patterns and trends -- to predict the impact of changes to
customer experience and buying process; assessing the impact of
digital promotions; assessing effectiveness of web content in
marketing sections; and developing practices and procedures for
preparing web marketing business reports. Education and Experience: Masters degree or higher (or foreign education equivalent) in
Marketing, Marketing Research, or Marketing Analytics and two (2)
years of experience in job offered or two (2) years of experience
performing web marketing and analytics for a B2B or B2C
company. OR Bachelors degree (or foreign education equivalent) in Marketing,
Marketing Research, or Marketing Analytics and six (6) years of
experience in job offered or six (6) years of experience performing
web marketing and analytics for a B2B or B2C company. Special Requirements: Demonstrated expertise performing statistical analysis using SAS
and data extraction and manipulation using SQL. Demonstrated expertise conducting customer life time value
analysis and improving web traffic sign ups and purchase outcomes,
and using digital media data to improve customer digital experience
and business outcomes. Demonstrated expertise optimizing marketing channel performance
using attribution modeling. Demonstrated expertise designing data visualizations -- reports
and dashboards -- using Tableau, Spotfire, or SAS Visual
Analytics. [Expertise may be gained during Graduate program.] For the position listed above, interested candidates may search
by job code 23807 for specific job details and requirements and
apply online on the Careers Page at
http://www.mathworks.com/company/jobs
Keywords: The MathWorks, Inc., Boston , Senior Web Analyst, Engineering , Natick, MA, Massachusetts