Product Marketing Specialist

Company: The MathWorks, Inc.
Location: Natick, MA
Posted on: March 16, 2015

Job Description:

Working under the direction of Technical Marketing Senior Team Leader 3,

will be responsible for working with a number of different teams within the

organization, including Sales, to develop selling strategies, Application

Engineering, to showcase the value of the products, and Development, to help

define product direction; producing outbound sales materials and marketing

collateral to drive awareness and adoption of new capabilities, including

videos, demos, articles, technical papers, and user stories; driving the

development of new features by partnering with engineering staff to

prioritize, define, develop, position and launch new capabilities; working

closely with sales teams in support of sales opportunities and major

programs; training the field organization on the product and new features;

conducting customer presentations both large and small, including web-based

seminars; measuring sales effectiveness for product area and developing

plans to enhance penetration and growth; working with key customers and

thought leaders to clarify and define new product requirements; developing

focused competitive analysis, positioning and responses; and conceptualizing

and developing worldwide marketing programs.

Education and Experience:

Master’s degree or higher (or foreign education equivalent) in Engineering,

Computer Science or Aeronautics and one (1) year of experience in job

offered or one (1) year of experience in technical product marketing or

technical support of control design automation technologies.

Special Requirements:

• Demonstrated expertise in design or technical support of Polyspace

software verification tool for static analysis.

• Demonstrated expertise delivering technical product presentations

and demonstrations for product marketing or technical support, including

content development.

• Demonstrated expertise in C and C++ code verification using

Polyspace within a model based design technology environment.

• Demonstrated expertise analyzing customer or user requirements,

workflows and gaps when using Polyspace.

[Expertise may be gained during Graduate program.]

For the position listed above, interested candidates may search by job code

14276 for specific job details and requirements and apply online on the

Careers Page at www.mathworks.com/company/jobs.

Keywords: The MathWorks, Inc. , Boston , Product Marketing Specialist , Engineering , Natick, MA, Massachusetts