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Vice President, Vertical Sales Strategy - Financial Services & Insurance

Company: Epsilon
Location: Woburn
Posted on: April 3, 2024

Job Description:

Job Description

Position Overview:

The Vertical Sales Strategist plays a pivotal role in driving sales and revenue growth within a specific industry vertical or market segment. Responsibility will be to develop and execute comprehensive sales strategies tailored to meet the unique needs and challenges of the target industry. This role will collaborate with various teams, including marketing, product development, and customer success, to create and implement effective go-to-market plans that maximize business opportunities within the designated vertical across Data, MarTech, and AdTech solutions.

Key Responsibilities:

  • Industry Analysis: Have a deep understanding of the vertical's key issues, challenges, buying behaviors, and opportunities relative to data-driven marketing and measurement.
  • Sales Strategy Development: Formulate strategic plans to penetrate the vertical and drive revenue growth. Identify key accounts, target markets, and customer segments to focus on. Develop sales tactics and initiatives aligned with the overall business objectives.
  • Collaborative Planning: Work closely with the sales, marketing, and product teams to align strategies and coordinate efforts effectively. Develop a cohesive approach to address customer needs and position the company's products or services as the preferred solutions within the vertical.
  • Customer Relationship Building: Establish and maintain strong relationships with key stakeholders, decision-makers, and influencers in the vertical. Understand their unique challenges and requirements and tailor sales approaches to meet their specific needs.
  • Sales Enablement: Provide Sales Training with the necessary tools, resources, and training required to effectively sell to the target vertical. Create compelling sales collateral, presentations, and case studies that demonstrate the value proposition for the vertical's customers.
  • Performance Tracking: Monitor and analyze sales performance metrics within the vertical. Identify areas for improvement and implement corrective actions to ensure targets are met or exceeded.
  • Market Positioning: Develop and communicate a clear and differentiated value proposition for the company's products or services within the vertical. Position the company as a thought leader and expert in the industry to build credibility and trust.
  • Stay Abreast of Industry Trends: Continuously stay up to date with industry developments, changes in regulations, and new emerging opportunities. Proactively identify potential challenges and opportunities for the organization.
    Qualifications and Skills:

    • Bachelor's degree in Business, Marketing, or a related field (advanced degree preferred).
    • Proven experience in sales strategy development and execution, preferably within a specific industry or market segment.
    • Experience across MarTech and AdTech platforms and solutions.
    • In-depth knowledge of the target industry's dynamics, trends, and customer needs.
    • Excellent analytical and problem-solving skills to identify opportunities and drive effective strategies.
    • Strong communication and presentation abilities to articulate complex concepts and ideas clearly.
    • Collaborative and team-oriented mindset to work effectively with cross-functional teams.
    • Results-oriented with a track record of achieving sales targets and business objectives.
    • Adaptability and ability to thrive in a fast-paced and dynamic environment.
    • Proficiency in using CRM tools and sales analytics software.
      As a Vertical Sales Strategist, you will be at the forefront of driving the company's growth within a specific industry. Your strategic acumen and ability to build strong relationships with key stakeholders will be instrumental in capturing new market opportunities and achieving business success.

      Additional Information

      About Epsilon

      Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit

      When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

      • Our Culture:
      • Life at Epsilon:
      • DE&I:
      • CSR:
        Great People Deserve Great Benefits

        We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

        Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

        REF213633N

Keywords: Epsilon, Boston , Vice President, Vertical Sales Strategy - Financial Services & Insurance, Accounting, Auditing , Woburn, Massachusetts

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