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Head of Creative, Brand

Company: MassMutual Wisconsin
Location: Boston
Posted on: December 5, 2019

Job Description:

Do you want to be part of a team that encourages your growth, supports your ambitions and makes it a priority for you to reach your goals? Is helping people part of who you are? At MassMutual, we help millions of people find financial freedom, offer financial protection and plan for the future. We do this by building trust with our customers by being knowledgeable problem solvers and prioritize their needs above all else. We Live Mutual. Description Description At MassMutual, were passionate about helping millions of people find financial freedom and this passion has driven our approach to developing meaningful experiences and a meaningful brand for our customers. The Marketing and Brand team is comprised of highly skilled, collaborative, problem solvers who aremotivated tocreate innovative creative solutions and experiences that exceed the changing needs of our customers and move MassMutual and the industry forward. To drive the creative vision and strength of our newly launched brand we are looking for an Executive Creative Director (ECD) to join our Boston-based leadership team. Reporting to the Head of Marketing and Brand and working closely with leaders across the company, you will lead and mentor a team of designers, writers, and content producers that sit within the company as well as on our agency roster. In 2017, MassMutual underwent a brand re-launch and has developed this leadership position to steward the look and feel of our customer experience, brand narrative, vision and message in our communities, and a multitude of innovative marketing needs across the organization. Since 1851, MassMutual has lived with one single purpose: to help people secure their future and protect their loved ones. More than 160 years later, the commitment to this remains the same. We do it every single day and the stories of the impact created are meaningful to everyone who works here. We have an opportunity to continue to tell this story and welcome hearing from all candidates who desire to contribute their expertise alongside a purpose-driven brand. What great looks like in this role This role requires overseeing an enterprise consumer brand experience that covers a multitude of stakeholders along with the direct consumer such as advisors and our retirement and institutional businesses. Well look for candidates who demonstrate a strong track record of managing teams, integrated campaign development, multi audience sensibilities( B2B and B2C), production management and those who oversee all creative aspects of building and protecting a brand - nothing too small - from beginning to end. This person should be able to operate with minimal hierarchy and a wide degree of responsibility with little oversight. MassMutual is looking for an experienced creative leader hungry for the opportunity to custom build a team and work within the walls of a transformative organization. Together we believe we can unlock even deeper ways we can define how our brand shows up in the world. Objectives of the role Lead the creative brand vision and connectivity for MassMutual ensuring a cohesive narrative for all customers across all interaction moments Oversee brand creative and governance team Act as the key brand creative liaison with creative agency partners/teams Collaborate closely with key internal stakeholders across all business units to listen to needs, provide counsel, and ultimately oversee the creative product. Motivate internal marketers to think differently and constantly embrace better work Act as the lead conceptual creative for integrated marketing campaigns and activations Work alongside creative operations to review and adjust all briefs across the organization, identify agency partners, and provide creative leadership to external partners in any capacity Support internal brand training and foster a culture of excitement for elevated brand experiences Work alongside brand strategy and engagement team to elevate the impact, breakthrough, and creative vision and message for the enterprise brand Desired skills - 15+ years creative direction experience that demonstrates cross-discipline experience; demonstrated expertise in managing a single brand for a minimum of 5 years; 8+ years-experience in a management position overseeing a team - May be a copy-led or visual-led ECD, but the expectation is to be able to direct all creative outputs with an eye for excellence and consistency - Experience inspiring teams with a strong vision; An ability to teach managed teams as well as non-creative partners on how to embrace creative brand development and standards - Strong understanding of audience-focused communications and customer journey mapping - An appreciation for the measurement aspect of growth-driven brands and marketing teams - Fluency across all marketing touch points and demonstrated expertise in previous experience - Management of staffing plan and resource allocations - Polished communication skills. Humility. Ability to confidently lead presentations to non-marketing C-Level teams - Understanding and knowledge of financial services, insurance, or highly regulated consumer brands a plus. We welcome you to explore more about the brand and our values here. *********************************** as well as some of our most meaningful recent brand storytelling, ********************************************************************************************************************* Why Join Us. Weve been around since 1851. During our history, weve learned a few things about making sure our customers are our top priority. In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services. To accomplish this, we celebrate an inclusive, vibrant and diverse culture that encourages growth, openness and opportunities for everyone. A career with MassMutual means you will be part of a strong, stable and ethical business with industry leading pay and benefits. And your voice will always be heard. Recognized as a 2019 Worlds Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. Its more than our company structure its our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual. MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

Keywords: MassMutual Wisconsin, Boston , Head of Creative, Brand, Advertising , Boston, Massachusetts

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