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Executive Creative Director

Company: Blue Cross and Blue Shield of Massachusetts
Location: Boston
Posted on: January 17, 2020

Job Description:


The Executive Creative Director will oversee and manage processes through which marketing projects flow between our Business Partners and the Creative Services team. Reporting to the VP of Brand, Integrated Channels and Creative Services, this role is focused on managing internal creative resources, collaborating with cross-functional departments, and building strong relationships with our business partners to deliver high-quality, strategic marketing solutions.

The Executive Creative Director (ECD) is responsible for leading the development of BCBSMA Brand communications by driving team inspiration for creative concepting and overseeing production of creative execution.

The ECD will oversee teams of creative directors, associate creative directors and the head of the Production Studio. Both manager and practitioner, the EDC ensures the team is inspired and focused while playing a major role in the development of an overall creative strategy and innovative solutions for the BCBSMA brand communication, and campaigns.

This includes leadership of the in-house creative department and collaborating with external creative agencies and production resources to ensure work achieves outstanding quality and a consistent brand voice across multiple disciplines.

*tThe ECD has an Entrepreneurial spirit and vision for building a World Class internal creative department, to support integrated marketing communications, which brings increased equity to the BCBSMA brand.
*tThe ECD will partner with the Brand Communications team to create work to meet the needs of all marketing communications disciplines such as branding, digital/mobile media, advertising, video content, collateral, etc. across different target audiences (B2C and B2B)
*tThe ECD is responsible for achieving the highest quality creative output from a team that is inspired by both the vision and passion of the ECD.
*tThe ECD is responsible for assembling a team of top creative talent and for their development and retention including identifying growth opportunities for Team Members teaching, mentoring and setting team up for success.
*tThe ECD is responsible for establishing and cultivating an environment where creativity and ideation can flourish.


Acts as the Creative Catalyst who will lead the development and execution of BCBSMA Brand marketing communications.

Champions brand positioning at each point of communications, upholding standards of creative integrity and maintaining a consistent brand voice.

Manages the Creative Services Department team including In-Line and Online Creative and Production Studio teams in the development of the creative strategy, brand communication and campaign options.

Inspires/produces fresh, compelling creative output that adds to the BCBSMA customer experience and builds brand differentiation.

Supports and upholds the integrity of the creative/production work flow process to ensure creative recommendations meet the requirements of Brand stakeholders

Demonstrates a strong ability to present creative recommendations to stakeholders/executive management.


Cultivates a Creative Culture that is committed and passionate about collaboration, creativity, and empowering associates to thrive.

Assigns /assembles internal to department teams with optimum organizational structure to provide effective, efficient development of creative recommendations

Partners with the MarComm executive team to maintain trust and collaboration between the Creative and Brand departments to deliver the strategic impact and quality of the work.


Bachelor s Degree in Marketing, Communications, Advertising or related field

15+ years equivalent experience in Brand, Marketing & Communications

Strong strategic thinker with creative vision and market-moving ideas

Passionate about creative thinking and willing to explore multiple options, take risks

Experience within Healthcare Industry

Agency experience. Preferably with a combination of agency provider experience and corporate, in house agency leadership experience.

Demonstrated ability to deliver work and provide positive leadership in fast-paced, matrixed environment

Ability to work independently while also functioning and contributing as a leader

Excellent verbal, written communication, and presentation skills

Proven track record of successful client relationship and management skills

Experience in leading creative teams to produce compelling content and design

Experience working with cross-functional teams to complete campaigns

Excellent project management, time management and problem solving skills

Adhering to process workflow and implementation mapping

Passion for creating innovative, best-in-class solutions

Ability to recognize good creative

Excellent computer skills, including proficiency with Word and PowerPoint


Boston, Quincy


Full time.

Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.

Keywords: Blue Cross and Blue Shield of Massachusetts, Boston , Executive Creative Director, Advertising , Boston, Massachusetts

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