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Marketing Manager

Company: Keetro.org Non-Profit
Location: Boston
Posted on: September 17, 2020

Job Description:

About Us and Why We're Hiring:The digital world is noisy, requiring many touchpoints and messages to reach anyone. At the same time, professionals are increasingly more specialized. How will businesses, entrepreneurs, experts, book authors reach one another in this specialized world and keep their message relevant? Automation alone won't solve it.Meet Keetro, a new kind of medium for professional conversations and sponsored advertising that does not interfere with the quality of the knowledge shared among members. We empower people to connect through small, peer focused events and just-in-time networking opportunities.--As a company, we plan to manage many distinct customer-facing brands. One such brand is our own: MirData.Report. You will join at the ground level to bring results behind this brand. Your accomplishments will directly translate into our future product and service offerings.What We're Looking For:This role would be based out of our Boston office or remote. This role is adaptable based on seniority. We don't mind whether you're on the lesser or more experienced end of the spectrum, as long as you can confidently accomplish the outcomes described here. If you can contribute to some of the outcomes and we are taking more of a risk, we anticipate paying an annualized salary between $60-70k. If you come with deep experience in the space and can confidently contribute from day one, we anticipate paying an annualized salary between $70-80k. We are open to further negotiations on a case-by-case basis.That's a super-brief intro to what you'll be working on. But first, you need to know if you'll even like working with us! Let's talk about life at Keetro and then we'll go into detail about what we're looking for. Now, back to you, our newest Marketing Manager---How You'll Work at Keetro:We are working hard to make being an employee at Keetro an amazing experience and have a small team of truly exceptional people-the kind you'll be excited to work with. Here's how we operate:We're flexible. We aren't going to clock you in at 8:00 am sharp - we are results oriented. If you are expected to be at a meeting at a certain time, we ask that you follow through on your commitments. We trust you to be at your best.Fair Hours. There have been a few occasions where things got a little crazy and people had to log some extra hours. But then they took some extra time off, so it all balances out. We work hard and smart but we're in this for the long haul, no need to go crazy on the hours.Take Vacation (Seriously). We want you to take vacation. It's important to get out and do something. We'll look forward to seeing pictures of your trips!--This role will report to Segah Mir, our CEO & Founder.--Who Are You? You Are Our Ideal Candidate If:You are self-reflective and coachable. You are a strong teammate, reaching out to peers, supervisors, customers and partners to establish a positive working relationship.You are respective of diverse opinions. You have a natural ability to acknowledge and appreciate opinions that might contradict your own in order to understand the real side of every issue.You are a redundant communicator. You rely on multiple iterations for communicating the same points in order to ensure that the message gets across correctly (This is the communication style found in many Hospital and Defense organizations).You are empathetic. You are highly capable of appreciating someone else's situation--even when it is drastically different from your own.You have experience marketing and organizing events of different kinds.You have experience managing people (in a professional or non-professional setting).You have experience working in consulting or professional services.You have a strong grasp of web analytics and metrics driven (performance) marketing. This can include:You have prior founder or early-stage employee experience.Some tools that may be in your toolbelt: Hubspot/Prospect.io/Mailshake, Asana, Facebook Ad Manager.What Success Looks Like:--Within the first 30-days, you will obtain a detailed understanding of the priorities, campaigns, processes, tools, and systems associated with the current marketing organization. You will outline and collect the detailed requirements necessary to put forward a comprehensive strategy, focusing on paid media channels.--Within the first 60 days, you will propose and implement a comprehensive marketing strategy that aligns with Keetro's user acquisition goals. The strategy will outline a clear roadmap for each of our acquisition channels, providing; acquisition goals, tactical initiatives, creative guidelines and budgeting recommendations. You will then execute against that strategy by assuming ownership of existing initiatives, analyzing performance across the various systems, and leveraging your learnings to optimize overall conversation rates, efficiency, etc.Within the first 90-days, you will develop a robust understanding of the future needs of Keetro's marketing organization.--If you've read this job invitation and are excited about becoming our newest Marketing Manager, please get in touch!At Keetro, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our customers, and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. If you're good at what you do, come as you are. The more inclusive we are, the better our work will be. Keetro is proud to be an equal opportunity workplace.

Keywords: Keetro.org Non-Profit, Boston , Marketing Manager, Advertising , Boston, Massachusetts

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