Campaign Marketing Manager

Company: Mendix
Location: Boston
Posted on: September 17, 2020

Job Description:

Mendix is on a mission to enable anyone in any organization - from the marketing coordinator to the software developer to the CEO - to create things that are transformational for their company. We are fundamentally reinventing the way applications are created and we're reinventing the future of software development. Sounds ambitious, right? We agree.Not to brag, but nearly 4,000 organizations worldwide, including KLM, Medtronic, Merck, and Philips, rely on Mendix to build web and mobile applications. Thousands of our customers use our platform to delight their clients and empower their employees. It's no surprise that we're a recognized Leader by Gartner and Forrester in a red-hot market expected to exceed $21 billion by 2022. Ok, maybe we did want to brag a little. But we're proud of what we've accomplished---and---we're humble enough to admit that we need you to make us even more effective.Mendix is looking for a Campaign Strategist / Manager (possibly Sr. Manager) to join the Corporate Marketing Team. In this role, you will be the primary driver of global marketing activities targeted at increasing opportunity conversion and the velocity of deal progression. You will play a key role in agile marketing at Mendix, operating as the product owner of all programs and campaigns produced by a cross functional "Lead Conversion" team. As the product owner you will be responsible for developing campaigns pitches, prioritizing campaigns based on level of business impact, and managing the execution of campaigns from ideation to optimization.The ideal candidate for this role possesses an ability to balance strategic thinking with execution. You are comfortable developing campaigns from the ground up and thrive in moments where you need to determine experiments to test and ways to drive forward. You are confident interpreting data and using your insights to drive program development. You are a great communicator and able to facilitate alignment across teams and departments, that leads to results in the market.Responsibilities:-- Develop data-driven campaigns and programs, such as nurture paths, webinars, paid campaigns, and new content assets, that increase conversion throughout the sales funnel, with a focus on planning, execution, and optimization-- Understand the state of our sales funnel and work collaboratively with regional marketing and sales teams to identify the levers to increase velocity of deal progression-- Analyze and communicate program performance to key stakeholders, including marketing leadership and sales, and work to optimize those programs-- Effectively measure progress towards funnel KPIs, penetration of target accounts, and sales enablement and work to optimize to achieve goals-- Map persona buyer's journeys through all available channels and work with a cross-functional team to implement journey enhancements that better meet each of our target personas with the content they most need-- Function as the product owner of the Lead Conversion Agile Marketing Team, managing prioritization and quality of output for a cross-functional team of collaborators, including design, product marketing, marketing ops and customer marketing.Qualifications:-- Experience in B2B enterprise technology marketing-- A minimum of 7 years' experience working in demand/growth marketing or sales facing roles-- Salesforce experience-- Marketo experience preferred (or other marketing automation)-- Engagio experience a plus#LI-AG1Our Guiding PrinciplesWhile we live on different continents, speak different languages, and work on different things, we are bound by our "MendixBlue" guiding principles. Being "MendixBlue" means that you live the culture, and you consistently improve it as we grow. It's kind of a big deal.We put the customer first. Without our customers, we have no business. So, if you act in the best interest of our customers, always---you belong here.We think big. We work to have a meaningful, lasting impact on the world. So, if you aim high and think long term---you belong here.We innovate. We want to be what happens next. So, if you ask "what if?" and work to find a way or make one---you belong here. We nurture talent. We look, not just at the sum of what an individual has done, but at the potential of who they can be. So, if you're up for learning from your failures---you belong here.We hear every voice. Inflated egos don't last here, humility does. So, if you share credit and ensure that the best ideas win - regardless of who they come from---you belong here.We own it. If something needs doing, we do it. So, if you focus on the outcome, and take initiative to get it done---you belong here.We have fun. We use laughter as a common language. We can ask for help and we're happy to give it. So, if you find joy and purpose in what you do---you belong here.Make your career at Mendix.There are precious few jobs that let you create the future. But you'll find one at Mendix. We are at a pivotal time in our company's existence: where rapid growth meets stable funding. This is the time for industrious people to raise their hands to solve the next generation of problems. Mendix is a place where ambitious people can thrive; where you can identify an issue, propose a solution, and build the structure to make it happen.Important to know: Mendix is a Siemens business, which means we're backed by the resources and stability of one of the world's largest and most forward-looking enterprises. Think: job security.Since our company was founded in 2005, our aim has been to create a great work environment for people at all stages in their careers. That's why we are so pleased and honored that we were rated a top Cloud Computing Company to work for in 2019, based on feedback from our employees on Glassdoor. With offices in the Netherlands, the UK, Germany, and the US, (and more coming), we provide an international playground to truly impact the world through low-code.

Keywords: Mendix, Boston , Campaign Marketing Manager, Advertising , Boston, Massachusetts