Content Marketing Specialist
Company: UPSTREAM
Location: Boston
Posted on: February 25, 2021
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Job Description:
POSITION: Content Marketing SpecialistLOCATION: Remote with some
travel. Northeast preferred; proximity to New York, NY a
plus.COMPENSATION: This is a full-time permanent position. We are
looking for talented professionals interested in committing to this
program for multiple years. Salary range $60,000-$70,000.
UPSTREAM's Vision and MissionUPSTREAM is a non-profit organization
that sparks innovative solutions to plastic pollution by helping
people, businesses and communities shift from single-use to reuse.
But for us, the problem isn't just single-use plastic - it's
"single-use" itself. It's the throw-away society at the root of
plastic pollution and a host of other problems.So we're building a
movement to make throw-away go away. Our projects are focused on
disruptive innovations that accelerate the creation and adoption of
reuse systems to save businesses money, get people back to work,
protect public health AND the planet at the same time.We seek to
live in a world where people and the planet are treated as
indisposable and communities thrive without all the waste. And we
invite you to co-create it with us.#indisposableOver the past two
years, UPSTREAM has undergone a metamorphosis to maximize our
ability to transform America's throw-away society to a culture of
stewardship. As part of this process, we've pivoted to become a
public-facing organization and have invested in growing our team,
building our brand, as well as our projects and services. We create
original content on 4 main platforms (podcasts, blogs, livestreams,
videos) and are looking to launch social marketing campaigns to
help shift behaviors away from single-use.To realize our vision and
execute our mission, we are seeking a new member of our
Communications and Social Impact team to oversee this part of our
work.We are looking for a dynamic, passionate and experienced
Content Marketing Specialist to expand our social impact through
online and offline content. The Content Marketing Specialist will
support the Marketing & Communications Director with content
marketing and channel management activities with the goal of
increasing organic followers, reaching new audiences, engaging
existing audiences, and driving new revenue streams. This work will
evolve, but here are the highlights of the position:Content
Marketing: Help ideate, develop and promote UPSTREAM content and
thought leadership via social, email, and website.
Channels/platforms are continually evolving but currently include:
The Indisposable Podcast, blogs, our YouTube Channel and
livestreams.Social Media and Community Management: Manage
UPSTREAM's social media accounts on Instagram, LinkedIn, Facebook,
and Twitter. Develop and execute social media marketing plan
including content and graphic development, design and scheduling of
posts, copywriting.Website optimization: We launched a new website
and one-of-a-kind Reuse Learning Hub in November 2020. The work is
now to continually optimize user experience/navigation on the site
along with SEO and generate new leads.Social marketing campaigns:
launch and build upon existing social impact campaigns which
encourage the masses to make the shift from single-use to
reuse.Program support: Help develop, manage, and execute integrated
communications plans across 4 key program areas: Business
Innovation, Policy, Fundraising and CEO initiatives. Grow and
engage our influencer network including strategically identifying
and leveraging existing and potential social, influencer, and
network opportunities.Earned Media/PR support: Help execute
communications campaigns, writing press releases, op-eds, letters
to the editor and other content for news. Manage media lists, track
UPSTREAM features/mentions. Support media outreach efforts and
pitching as needed.This is a new position for our organization and
reports to the Marketing & Communications Director.Our
ValuesUPSTREAM operates as a small, virtual team with team members
distributed across the U.S. We place a high value on work-life
balance and on honoring the privilege of getting paid to do this
good work every day. Our work culture balances trust and
independence with an equal measure of collaboration and emphasis on
supporting each other to do our best work. The right candidate will
embody UPSTREAM values (the 5 "i"s)":Innovative - I work to be
innovative in the way I approach problemsInspiring - I work to stay
inspired and be inspiring in my workInvitational - I invite others
to co-create the more beautiful world we all wantInclusive - I
value experiences and perspectives different than my own andstrive
to include those voices in decision-making for greater
effectivenessIntegratedI am Essentialist in my priorities and set
amazing boundariesI am playful and strive to bring fun into the
workplaceI am emotionally grounded because I am awesome at
self-careIf this sounds like a fit, you'll love working with our
passionate team. What kinds of things will help you do this job
well?Core qualifications include: MUST HAVESPassion for UPSTREAM's
mission and vision.Bachelor's degree (in marketing or business
preferred)Minimum of 2 - 3 years experience in digital media,
marketing and communications field with knowledge and expertise in
social, email, webExcellent writing, communications and project
management skills with an eye for detail and designAbility to
thrive in a fast-paced environment with multiple projects happening
simultaneously Proven track record developing and managing
effective content distribution plansExperience launching successful
campaigns that influence behavioral change (using innovative
marketing channels including: social, video, influencer,
experiential and/or events)Self-starter and comfort working with
online platforms (including Google Drive, Slack and Zoom) and
virtual offices with minimal supervision.Desire to create a more
just, equitable, and sustainable world.Ability to travel for
meetings, quarterly staff retreats, and other convenings as part of
the job (once we can safely start traveling again!) Excellent
friend-making and customer service skills.Desire to be part of a
hardworking, driven and fulfilled team. HELPFULBrand development,
entrepreneurial spirit and growth marketing in a start-up
environmentGraphic design and video editing skillsPassion and
knowledge of plastic pollution movementUnderstanding of the LOHAS
market segment To Apply: Email resume and cover letter to
jobs@upstreamsolutions.org (subject line: Content Marketing
Specialist) with links to your writing and/or media samples. In
your cover letter, please consider UPSTREAM's values (the 5 "i's)
and speak to the following topics:Your commitment to equitable and
just solutions for people and the planet.What about UPSTREAM's
mission and vision really resonate with you?At UPSTREAM, we
encourage team members to bring their whole selves to work. Tell us
who you are as a human. What will your team members come to know
and love you for? What unique traits, quirks, or interests might we
learn about through spending time with you?Our Commitment to
Diversity and InclusionUPSTREAM commits to prioritizing voices and
identities that have been underrepresented within our
organization's decision-making and leadership roles, through an
open-hiring process and policies designed to counter bias and enact
our values in the hiring of all staff and consultants.In recruiting
for our team, we welcome the unique contributions that you can
bring in terms of education, opinions, culture, ethnicity, race,
sex, gender identity and expression, nation of origin, age,
languages spoken, veteran's status, color, religion, disability,
sexual orientation, and beliefs.For more information on UPSTREAM's
commitments to Justice, Equity, Diversity, Inclusion and
Anti-Racism, please visit:
upstreamsolutions.org/equity-and-inclusion
Keywords: UPSTREAM, Boston , Content Marketing Specialist, Advertising , Boston, Massachusetts
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