Digital Media Planner
Company: DWA
Location: Boston
Posted on: February 25, 2021
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Job Description:
Company DescriptionDWA is now part of Merkle. Merkle is a
leading data-driven, technology-enabled, global performance
marketing agency that specializes in the delivery of unique,
personalized customer experiences across platforms and devices. For
more than 30 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of
their customer portfolios. The agency's heritage in data,
technology, and analytics forms the foundation for its unmatched
skills in understanding consumer insights that drive people-based
marketing strategies. Its combined strengths in performance media,
customer experience, customer relationship management, loyalty, and
enterprise marketing technology drive improved marketing results
and competitive advantage. With 9,600+ employees, Merkle is
headquartered in Columbia, Maryland, with 50+ additional offices
throughout the US, EMEA, and APAC. In 2016, the agency joined the
Dentsu Aegis Network. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkleinc.com.Job DescriptionThe
Digital Media Planner will provide leadership to ensure clients'
needs and requirements are met. They will oversee campaign
planning, optimization strategies, and campaign performance success
for a set of top tier client relationships. He/she will provide
consultative strategic direction to assigned accounts and identify
appropriate programs and services to meet client needs.Furthermore,
the Digital Media Planner will work with internal tools and staff
to quantitatively and qualitatively analyze campaign delivery and
optimize performance on an ongoing basis. He/she will attend client
meetings and actively take part in presentations.Responsibilities*
Act as a primary client contact, understanding client goals and
optimizing success through research and analysis* Develop RFPs,
final media plan recommendations, buy summaries, and campaign
measurements where necessary* Present proposals with media and cost
schedules to clients* Manage all facets of campaign execution by
working with Assistant Media Planners* Take the lead on
optimization strategies for digital placements* Manage, review, and
analyze all client facing deliverables* Stay up-to-date with
emerging trends and identify areas of development within emerging
markets* Develop and present concise results decks highlighting the
relevant learning gained and recommendations for future campaigns*
Delegate and oversee responsibilities/assignments appropriate for
Assistant Media Planners* Promote positive working relationships
within the department, the company, and the vendor community*
Provide strategic guidance to the media planning team* Provide
consultative strategic direction to your accounts and identify
appropriate programs and services to meet client
needsQualifications* BA/BS degree* 2+ years in digital media*
Possess demonstrable experience working in both B2B and B2C
environments (specific client experience within the technology
sector is a plus)* Possess outstanding written and verbal
communications skills* Be detail-oriented, very organized, able to
multi-task, and able to work well under pressure* Articulate,
intelligent, and credible individual who is a self-starter and keen
to make a difference in a growing business with existing clients*
Experience with research resources, such as @Plan, Kantar,
Comscore, Nielsen/NetRatings, and AdRelevance, as well as other
research/planning tools* Proficiency in Word, Excel, and
PowerPointAdditional InformationAll your information will be kept
confidential according to EEO guidelines.We are champions for
meaningful progress and we strive to be a force for good-for our
people, for our clients, for the industry and for our society. We
keep our people at the center, creating space for growth,
understanding and learning so they can thrive. We embed diversity,
in our mindset, in our solutions and in our teams to empower an
inclusive, equitable and culturally fluent environment. Building
this culture within our teams makes us better collaborators with
each other and with our clients, driving better outcomes for
all.
Keywords: DWA, Boston , Digital Media Planner, Advertising , Boston, Massachusetts
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