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Director of Marketing

Company: Ascend Learning
Location: Burlington
Posted on: February 25, 2021

Job Description:

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you will find the contact information to request the appropriate accommodation by visiting the following page: Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives. Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principle realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K. Kognito, a division of Ascend Learning, is a leader and innovator in developing digital role-play simulations where users engage in conversations with virtual humans to prepare them to lead effective conversations in real-life that result in improved social, emotional, and physical health. We work with more than 300 organizations across K-12 schools, higher education, health care, and government, with more than 1 million people having completed Kognito simulations. Our team of 50+ people includes learning scientists, software engineers, marketers, product managers, sales professionals, graphic artists, writers, and operations specialists. Job Overview Reporting to Kognito's GM, the Director of Marketing heads up all marketing initiatives including marketing strategy, demand generation and sales enablement, marketing communications, and more. This role will be located ideally in Ascend's office in greater Boston or NYC. Remote candidates may also be considered. Responsibilities

  • Lead our marketing strategy to drive expansion in Kognito's education and healthcare markets.Drive the short-term and long-term marketing planning process for the organization.
  • Optimize and expand B2B demand generation programs to support our sales teams.Collaborate with sales leadership to achieve short-term revenue goals and long-term growth goals for the business.
  • Lead our brand strategy, including positioning and messaging across all client and prospect touchpoints - both online and offline
  • Work closely with product management and sales to drive the success of new product launches
  • Develop and manage marketing plans and budgets, and ensure effective resource allocation across our marketing team and programs
  • Drive a data-driven approach, focusing on key metrics to assess and optimize our demand generation effectiveness and marketing ROI
  • Manage and develop our marketing team (currently 5 people)
  • Evaluate and select vendors to support marketing initiatives Skills and Abilities
    • Strong interpersonal skills.Ability to collaborate effectively across multiple levels, roles, and functions in the organization
    • Ability to personally own key projects and balance hands-on involvement with team empowerment and delegation
    • Resourceful, flexible, adaptable and able to effectively deal with ambiguity
    • Superb written communication skills - including strong marketing writing and editing abilities
    • Strong presentation skills, including representing company externally at industry events, webinars, etc.
    • Experience establishing thought leadership, case studies, ROI cases, and leveraging efficacy research
    • Organized and process-driven to lead a highly effective marketing organization
    • Strong analytical and operational mindset with a focus on driving measurable results Education and Experience
      • 5-10+ years of experience in B2B marketing leadership roles with progressive responsibility
      • Experience managing multi-channel demand generation / lead generation campaigns and initiatives, product marketing, sales enablement, inbound content marketing, and other key B2B business growth drivers
      • Specific experience marketing to senior decision makers in the K-12 and Higher Ed segments.Health care marketing experience a plus.
      • Experience fully leveraging CRM systems (Salesforce experience a plus) and marketing automation tools (Marketo experience a plus), as well as other supporting technologies
      • Success recruiting and developing Key Opinion Leaders to be external advocates for the business
      • Experience hiring and developing talented marketers and building highly effective teams
      • Experience managing outside consultants, agencies, freelancers and service providers Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

Keywords: Ascend Learning, Boston , Director of Marketing, Advertising , Burlington, Massachusetts

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