BostonRecruiter Since 2001
the smart solution for Boston jobs

Director of Marketing

Company: Ascend Learning
Location: Burlington
Posted on: February 25, 2021

Job Description:

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you will find the contact information to request the appropriate accommodation by visiting the following page: Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives. Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principle realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K. Kognito, a division of Ascend Learning, is a leader and innovator in developing digital role-play simulations where users engage in conversations with virtual humans to prepare them to lead effective conversations in real-life that result in improved social, emotional, and physical health. We work with more than 300 organizations across K-12 schools, higher education, health care, and government, with more than 1 million people having completed Kognito simulations. Our team of 50+ people includes learning scientists, software engineers, marketers, product managers, sales professionals, graphic artists, writers, and operations specialists. Job Overview Reporting to Kognito's GM, the Director of Marketing heads up all marketing initiatives including marketing strategy, demand generation and sales enablement, marketing communications, and more. This role will be located ideally in Ascend's office in greater Boston or NYC. Remote candidates may also be considered. Responsibilities

  • Lead our marketing strategy to drive expansion in Kognito's education and healthcare markets.Drive the short-term and long-term marketing planning process for the organization.
  • Optimize and expand B2B demand generation programs to support our sales teams.Collaborate with sales leadership to achieve short-term revenue goals and long-term growth goals for the business.
  • Lead our brand strategy, including positioning and messaging across all client and prospect touchpoints - both online and offline
  • Work closely with product management and sales to drive the success of new product launches
  • Develop and manage marketing plans and budgets, and ensure effective resource allocation across our marketing team and programs
  • Drive a data-driven approach, focusing on key metrics to assess and optimize our demand generation effectiveness and marketing ROI
  • Manage and develop our marketing team (currently 5 people)
  • Evaluate and select vendors to support marketing initiatives Skills and Abilities
    • Strong interpersonal skills.Ability to collaborate effectively across multiple levels, roles, and functions in the organization
    • Ability to personally own key projects and balance hands-on involvement with team empowerment and delegation
    • Resourceful, flexible, adaptable and able to effectively deal with ambiguity
    • Superb written communication skills - including strong marketing writing and editing abilities
    • Strong presentation skills, including representing company externally at industry events, webinars, etc.
    • Experience establishing thought leadership, case studies, ROI cases, and leveraging efficacy research
    • Organized and process-driven to lead a highly effective marketing organization
    • Strong analytical and operational mindset with a focus on driving measurable results Education and Experience
      • 5-10+ years of experience in B2B marketing leadership roles with progressive responsibility
      • Experience managing multi-channel demand generation / lead generation campaigns and initiatives, product marketing, sales enablement, inbound content marketing, and other key B2B business growth drivers
      • Specific experience marketing to senior decision makers in the K-12 and Higher Ed segments.Health care marketing experience a plus.
      • Experience fully leveraging CRM systems (Salesforce experience a plus) and marketing automation tools (Marketo experience a plus), as well as other supporting technologies
      • Success recruiting and developing Key Opinion Leaders to be external advocates for the business
      • Experience hiring and developing talented marketers and building highly effective teams
      • Experience managing outside consultants, agencies, freelancers and service providers Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

Keywords: Ascend Learning, Boston , Director of Marketing, Advertising , Burlington, Massachusetts

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


iRobot Corporation: Sitecore Content Editor
Description: Job DescriptionIntroduction iRobot is seeking a talented Content Editor to help drive and deliver a powerful and best in class experience on our global Sitecore platform. This important role will join (more...)
Company: iRobot Corporation
Location: Concord
Posted on: 03/1/2021

Advertising Sales Executive - In Person/Remote
Description: Job Description Join One of the Fastest Growing Privately Held Media Companies
Company: Best Version Media
Location: Marblehead
Posted on: 03/1/2021

Content Editor
Description: Fidelity TalentSource is your destination for discovering your next temporary role at Fidelity Investments. We are currently sourcing for a Content Editor to work in Boston, MA.The RoleAs part of Fidelity's (more...)
Company: Fidelity TalentSource
Location: Boston
Posted on: 03/1/2021


Senior Portfolio Reporting Accountant
Description: This individual will prepare and analyze financial statements, investment portfolios and footnote disclosures for inclusion in the annual and semi-annual Shareholder Reports. Responsibilities include (more...)
Company: Putnam Investments
Location: Andover
Posted on: 03/1/2021

Senior Copywriter - Digital
Description: Please contact Nate Edmiston if you're interested in the position 586-710-7983nedmiston alinestaffing.comResponsibilities include but are not limited to:--- Write accurate, creative copy that delivers (more...)
Company: A-Line Staffing Solutions
Location: Wellesley
Posted on: 03/1/2021

Senior Manager, DTC & Lifecycle Marketing
Description: Senior Manager, DTC Lifecycle Marketing Marketing Boston, Massachusetts, United States Full time Spindrift is one of the fastest-growing brands in beverage today. We are the first sparkling water made (more...)
Company: Spindrift
Location: Boston
Posted on: 03/1/2021

PowerBI Report Writer
Description: Position: PowerBI Report WriterLocation: Boston, MAPay Rate: 60- 65/hr. W2Employment: 6 Month Contract Possibility to Extend We are looking for a PowerBI Report Writer. This PowerBI Report Writer is (more...)
Company: RightStone
Location: Boston
Posted on: 03/1/2021

Sr. Director, Marketing
Description: Location Boston, United States Category Marketing Communications Date posted 25/02/2021 Job ID 2100838 Description The Sr. VP, Insights and Global Connectivity, will lead the insights capability for (more...)
Company: Santander Group
Location: Boston
Posted on: 03/1/2021

Senior Email Marketing Specialist
Description: Marketing is one of the largest teams at SharkNinja. The team includes Digital, Brand, D2C, Media, PR and Creative. Each team focusing on how we give our consumers the ultimate product experience. Marketing (more...)
Company: Lever
Location: Needham
Posted on: 03/1/2021

Remote Transcript Editors Insurance Audios
Description: This is a remote opportunity. Transcription contractors will transcribe audios from their home office. VIQ Solutions is looking to work with individuals who have experience proofreading and correcting (more...)
Company: VIQ Solutions Inc.
Location: Boston
Posted on: 03/1/2021

Log In or Create An Account

Get the latest Massachusetts jobs by following @recnetMA on Twitter!

Boston RSS job feeds