Marketing Analytics Internship - Winter 2021
Company: Aras Corporation
Location: Andover
Posted on: February 25, 2021
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Job Description:
Aras is an innovative, global software company that provides
advanced Product Lifecycle Management (PLM) software solutions to
business customers worldwide including Airbus, Microsoft,
Gulfstream, Motorola, General Electric, Honda, and more. With many
significant recent wins we are growing fast and need to expand our
capabilities. We would like to better understand the utilization of
data in our day to day marketing activities, populate new data sets
for evaluation, clean up existing data and draw on the significance
of data already collected.Must be able to commit 30 - 40 hours per
week?SummaryAre you looking to gain experience in marketing? Does
marketing interest you, but you're not sure where you fit in? Are
you passionate about exploring data, translating it into marketable
action, and problem solving? In this role, you will have exposure
to how Marketing data collected by Marketing Operations drives
day-to-day activity and informs broader marketing strategy.The
ideal candidate is eager to learn, excited by the business value of
data, and proactive in taking on data challenges. You should have
some experience working with large data sets and have a focus of
study in data analysis. You are comfortable pulling data from
various sources, conducting basic ETL, and understand the concept
of Marketing tools (e.g., CRM, lead gen systems, GA, social media
platforms etc.). Be part of a close-knit team and gain experience
working with cross-functional teams spanning Marketing, IT and
Sales. WHAT YOU'LL BE DOING* Gather data and helping to standardize
data records in our CRM* Actively research missing data points and
complete our records in our CRM for enhanced marketing
segmentation* Be comfortable with researching and fact finding
using social platforms* Contribute to best practices/processes to
ensure data integrity* Monitor analytics for Marketing campaigns
and measurement as needed* Develop key insights based on data and
analyticsWHO YOU ARE* Working towards a bachelor's degree in
Marketing, Business, Mathematics or other related field with a
special focus towards data analytics or statistical modeling*
Experience in analytics, research, or marketing data analysis a
plus* A pro when it comes Microsoft Office suite of products
(especially Excel); proficient in developing pivot tables and
advanced data analytics* Strong organization and project management
skills* Excellent written and verbal communications skills with
attention to detail* Fast learner and someone that takes the
initiative, high level of energy, enthusiasm, and responsibility*
All applicants must be based in and/or able to commute to Andover,
MA* Additional qualifications a plusWHAT YOU'LL GET* Being part of
a team that is disrupting a multi-billion-dollar enterprise
software market* Daily interaction with marketing professionals
with expertise in their functional roles* Ability to substantively
impact projects, programs and results* Relationships with executive
management, cross-functional team members* The opportunity to grow
your understanding of marketing operations and data analytics as it
relates to other roles in marketing* Exposure to all areas of our
business in a dynamic start-up environment
Keywords: Aras Corporation, Boston , Marketing Analytics Internship - Winter 2021, Advertising , Andover, Massachusetts
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