Marketing Analytics Internship - Winter 2021

Company: Aras Corporation
Location: Andover
Posted on: February 25, 2021

Job Description:

Aras is an innovative, global software company that provides advanced Product Lifecycle Management (PLM) software solutions to business customers worldwide including Airbus, Microsoft, Gulfstream, Motorola, General Electric, Honda, and more. With many significant recent wins we are growing fast and need to expand our capabilities. We would like to better understand the utilization of data in our day to day marketing activities, populate new data sets for evaluation, clean up existing data and draw on the significance of data already collected.Must be able to commit 30 - 40 hours per week?SummaryAre you looking to gain experience in marketing? Does marketing interest you, but you're not sure where you fit in? Are you passionate about exploring data, translating it into marketable action, and problem solving? In this role, you will have exposure to how Marketing data collected by Marketing Operations drives day-to-day activity and informs broader marketing strategy.The ideal candidate is eager to learn, excited by the business value of data, and proactive in taking on data challenges. You should have some experience working with large data sets and have a focus of study in data analysis. You are comfortable pulling data from various sources, conducting basic ETL, and understand the concept of Marketing tools (e.g., CRM, lead gen systems, GA, social media platforms etc.). Be part of a close-knit team and gain experience working with cross-functional teams spanning Marketing, IT and Sales. WHAT YOU'LL BE DOING* Gather data and helping to standardize data records in our CRM* Actively research missing data points and complete our records in our CRM for enhanced marketing segmentation* Be comfortable with researching and fact finding using social platforms* Contribute to best practices/processes to ensure data integrity* Monitor analytics for Marketing campaigns and measurement as needed* Develop key insights based on data and analyticsWHO YOU ARE* Working towards a bachelor's degree in Marketing, Business, Mathematics or other related field with a special focus towards data analytics or statistical modeling* Experience in analytics, research, or marketing data analysis a plus* A pro when it comes Microsoft Office suite of products (especially Excel); proficient in developing pivot tables and advanced data analytics* Strong organization and project management skills* Excellent written and verbal communications skills with attention to detail* Fast learner and someone that takes the initiative, high level of energy, enthusiasm, and responsibility* All applicants must be based in and/or able to commute to Andover, MA* Additional qualifications a plusWHAT YOU'LL GET* Being part of a team that is disrupting a multi-billion-dollar enterprise software market* Daily interaction with marketing professionals with expertise in their functional roles* Ability to substantively impact projects, programs and results* Relationships with executive management, cross-functional team members* The opportunity to grow your understanding of marketing operations and data analytics as it relates to other roles in marketing* Exposure to all areas of our business in a dynamic start-up environment

Keywords: Aras Corporation, Boston , Marketing Analytics Internship - Winter 2021, Advertising , Andover, Massachusetts