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Sr Manager - Product Marketing (Customer Insights/VOC)

Company: CyberCoders
Location: Boston
Posted on: February 25, 2021

Job Description:

If you are a Sr Manager - Product Marketing with experience, please read on!This person sits between the digital team and our eCommerce site users. The person will be fluent on the functional capabilities of the online platform and help inform the product roadmap for site enhancements. The person will be experienced on setting up programs that engage users (primarily customers) to uncover obstacles to registration/adoption and identify future use cases that will drive engagement/loyalty. This person will own the communications effort around our monthly releases, become a digital storyteller, and serve as the primary customer advocate. This person will also become an expert in the eCommerce capabilities of our competitors. This is a highly cross-functional role working with digital, marketing, insights, sales, customer service, and the executive team.What You Will Be Doing* Partner with the organization to deliver an exceptional e-Commerce experience for our Customers.* Engage customers and other users to drive insights into future platform enhancements, new digital capabilities, and the customer experience.* Create messaging and visual content to fuel communications of new platform enhancements to customers and users.* Partner with Marketing, Sales, Customer Service, and other teams to coordinate delivery and improve effectiveness of Release communications.* Work closely with the Insights team to provide customer qualitative customer inputs that can inform our quantitative customer feedback programs as we build our VOC capability* Collaborate with the Digital Product Management team to inform our product roadmap and help prioritize feature release schedule using VOC data* Utilize strong business analytics to uncover and solve critical customer and business problems.What You Need for this Position* BA/BS degree plus MBA (preferably in Marketing or related) preferred* STRONG experience with VOC insights* Eight+ years in B2B or B2C eCommerce experience with proven growth over that period preferred* Product marketing experience in SaaS companies or prior customer success leadership roles* Must possess a detailed knowledge of digital strategy, planning, and execution* Understands the upstream and downstream implications of your work.* Tracks and shares external trends, best practices or ideas.* Experience in data-driven strategic analysis and customer insights* Agile development methodology* Passion for the art of the possible* Must possess the ability to work effectively in a matrix environment, collaborating closely across cross-functional teams across geographies* Confident, self-motivated individual with strong, demonstrable bias for action* Ability to synthesize customer feedback into specific eCommerce features and digital programs that drive adoption and engagement* Ability to create visuals that convey the customer experience that engage team members " Able to work well under pressure, and manage and prioritize a multitude of tasks* Business travel expected to be 20% for this role (post COVID).So, if you are a Sr Manager - Product Marketing with experience, please apply today!Email Your Resume In Word ToLooking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:Justin.Ciambelli@CyberCoders.com* Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : JC15-1619912 -- in the email subject line for your application to be considered.***Justin Ciambelli - Executive Recruiter - CyberCodersApplicants must be authorized to work in the U.S.CyberCoders, Inc is proud to be an Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.Your Right to Work - In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Keywords: CyberCoders, Boston , Sr Manager - Product Marketing (Customer Insights/VOC), Advertising , Boston, Massachusetts

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