Sr. Manager of Marketing Programs
Company: CyberGrants
Location: Andover
Posted on: February 25, 2021
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Job Description:
We are an ambitious, fast-growing software company located in
Andover, MA, that offers its employees the opportunity to do
incredible work in helping to connect the world's givers to those
who benefit from them the most, be a part of a company that is
making an impact in the Corporate Social Responsibility (CSR)
industry, and work at a place where you can make a genuine
impact.The CompanyFor 20 years, CyberGrants has been able to
provide innovative software and services to hundreds of our
clients, including over half of the Fortune 100. Our software has
processed over $6.5 billion dollars in charitable donations to
non-profits all over the globe and had more than 50 million
volunteer hours managed on our platform.* Nearly one-third of all
corporate charitable giving is done through CyberGrants software*
We believe in helping our clients have an Agile Social
ImpactPosition OverviewWe're looking for a passionate and
enthusiastic professional to join the CyberGrants marketing team.
Reporting to the VP of Marketing, you will plan, manage, and
optimize marketing programs designed to drive qualified leads. Your
genuine curiosity to understand our target audience, including what
motivates them and where to find them, coupled with your innate
drive to continuously improve approaches and tactics is what will
make you successful in this role.Driving the demand generation
strategy, you'll collaborate with other marketing team members as
well as cross-functionally throughout the organization. You'll
balance automated tactics with a guerilla mindset to scale high
performing programs. This role requires you to simultaneously think
strategically and tactically while also having a compulsion for
details to ensure the highest quality in everything that goes out
the door.Key Responsibilities* Plan, manage, and execute the
marketing program strategy to drive demand and qualified leads,
leveraging both inbound and outbound marketing activities with a
focus on driving new business.* Establish and run highly targeted
campaigns to create qualified pipeline by managing and leveraging
data to inform segmentation and account prioritization* Utilize a
mix of marketing program types including webinars, conferences,
email, content syndication, sponsored newsletters, advertising,
etc.* Define and develop compelling content and effective
copywriting to attract, engage, and convert our target audience.*
Manage marketing programs budget including defining recommended
program spend based on the demand generation strategy.* Utilize
various marketing strategies including content marketing and
account-based campaigns.* Plan, manage and execute our annual
conference (both virtual and in-person).* Manage vendors and
partners to ensure performance and reliability.* Collaborate and
project manage cross-functionally to ensure deliverables and
timelines are met.* Partner with SDRs and sales to align efforts,
work target accounts, and garner lead feedback.* Analyze and
present results and learnings of what's working and what's not with
the broader team.RequirementsRequired Qualifications* 5+ years of
managing successful B2B marketing programs and lead generation
efforts including experience in creating and managing marketing
campaign plans* Hands on experience executing marketing campaigns
across channels* Comfortable collaborating cross-functionally as
well as self-motivated and able to work independently* Be a
strategic thinker with strong project management skills and the
ability to "ruthlesslessly prioritize" activities* Exceptional
written and verbal communication skills and strong analytical
skills* Have a genuine curiosity about what makes our target market
tick and new marketing tools/tactics* Experience with marketing
automation platforms and email marketing best practices* A problem
solver with positive energy and a can-do attitudeNice to haves *
Has worked in a software startup environment, preferably in
enterprise software* Experience with HubSpot* Previous success
running ABM programsBenefits* A rare opportunity to work in the
philanthropy industry helping clients donate billions to nonprofits
across the globe* Work with smart and engaged co-workers* Be a part
of a culture that strives for innovation* Flexible and casual work
environment* Comprehensive benefits package - including
health/vision/dental insurance, paid time off, 401K* Unique perks
like Waffle Wednesdays, Pajama Day, extra vacation day on your
birthday, and more
Keywords: CyberGrants, Boston , Sr. Manager of Marketing Programs, Advertising , Andover, Massachusetts
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