Acquisition Marketing Manager

Company: Lovepop
Location: Boston
Posted on: February 25, 2021

Job Description:

Acquisition Marketing Manager Job DescriptionLovepop is on a mission to create one billion magical moments and the best place in the world for hungry, creative problem-solvers. We were first introduced to America on Shark Tank in December 2015 and we have been on a rocket ship ride ever since. We are hiring an Acquisition Marketing Manager to join our Marketing Team to help exceed our customer acquisition goals and diversify our marketing acquisition marketing channels. This is a high visibility role in a growing organization that will have a tangible impact on the success of the overall business. It is a great opportunity for an ambitious marketer who wants to develop new skills and make an impact.What you'll do here:* Manage acquisition marketing programs to monthly revenue and ROAS targets. * Manage Facebook marketing and SEM marketing* Work closely with the entire Lovepop marketing and creative team to build the Lovepop brand* Diversify customer acquisition channels through continuous testing* Partner with in-house creative team and external partners to develop compelling acquisition marketing creative* Develop a reporting framework to improve transparency around the testing of new marketing channels* Own full-funnel forecasting and reporting for your marketing channelsWhat you'll bring to the table:* A strong analytical foundation to enable data-driven decision making* Experience with Facebook and search engine marketing* Deep understanding of the online marketing landscape* The ability to problem-solve and operate independently in a fast-paced environmentYou'll be great if you have:* 5 years of e-commerce marketing experience* Experience managing annual budgets over $5 million* Experience with online display advertising * An understanding of SEO optimization* Experience managing agencies and coordinating with outside partners* Strong instincts towards the creation of compelling, brand building creative and copy

Keywords: Lovepop, Boston , Acquisition Marketing Manager, Advertising , Boston, Massachusetts