Acquisition Marketing Manager
Company: Lovepop
Location: Boston
Posted on: February 25, 2021
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Job Description:
Acquisition Marketing Manager Job DescriptionLovepop is on a
mission to create one billion magical moments and the best place in
the world for hungry, creative problem-solvers. We were first
introduced to America on Shark Tank in December 2015 and we have
been on a rocket ship ride ever since. We are hiring an Acquisition
Marketing Manager to join our Marketing Team to help exceed our
customer acquisition goals and diversify our marketing acquisition
marketing channels. This is a high visibility role in a growing
organization that will have a tangible impact on the success of the
overall business. It is a great opportunity for an ambitious
marketer who wants to develop new skills and make an impact.What
you'll do here:* Manage acquisition marketing programs to monthly
revenue and ROAS targets. * Manage Facebook marketing and SEM
marketing* Work closely with the entire Lovepop marketing and
creative team to build the Lovepop brand* Diversify customer
acquisition channels through continuous testing* Partner with
in-house creative team and external partners to develop compelling
acquisition marketing creative* Develop a reporting framework to
improve transparency around the testing of new marketing channels*
Own full-funnel forecasting and reporting for your marketing
channelsWhat you'll bring to the table:* A strong analytical
foundation to enable data-driven decision making* Experience with
Facebook and search engine marketing* Deep understanding of the
online marketing landscape* The ability to problem-solve and
operate independently in a fast-paced environmentYou'll be great if
you have:* 5 years of e-commerce marketing experience* Experience
managing annual budgets over $5 million* Experience with online
display advertising * An understanding of SEO optimization*
Experience managing agencies and coordinating with outside
partners* Strong instincts towards the creation of compelling,
brand building creative and copy
Keywords: Lovepop, Boston , Acquisition Marketing Manager, Advertising , Boston, Massachusetts
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