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Email Marketing Specialist (Chicago or Remote)

Company: AccuLynx
Location: Boston
Posted on: January 16, 2022

Job Description:

AccuLynx is a leading SaaS provider of CRM/project management technology for exterior contracting businesses. With more than 10 years of impressive year-over-year revenue growth, we have quickly established ourselves as one of the most widely-used software products in this multi-billion dollar industry. Position OverviewAccuLynx is looking for an Email Marketing Specialist to join our growing marketing team. We're in search of someone who is eager to gain experience and take their marketing career to the next level. In this role, you will champion our brand voice and leverage data to drive leads through email. Your work will center on email campaign execution, including strategy, planning, copywriting, A/B testing and best practices. You'll partner with other members of the marketing, sales and product teams to design campaigns in support of demand generation, upselling, and retention initiatives. Our company has offices in downtown Chicago or Beloit, WI, but this position has the option to be remote. What You Will Do:

  • Help plan and manage an email campaign calendar that supports revenue initiatives
  • Develop content for email campaigns and landing pages, writing succinct, punchy copy and attention-grabbing headlines that help differentiate our product and educate our target audience on the value of our software
  • Leverage our marketing automation system (HubSpot) to build and deploy campaigns and maximize engagement throughout the customer lifecycle
  • Set up & execute campaign experiments to optimize their impact
  • Monitor and analyze email results, making recommendations & implementing changes based on findings
  • Brainstorm visuals to enhance emails and clearly convey message
  • Perform industry research and stay on top of product roadmap to inform email calendar Your Qualifications and Attributes:
    • 1-3 years of experience with copywriting, email marketing, direct mail, and/or direct response marketing campaigns (previous writing samples preferred)
    • Basic understanding of email marketing best practices
    • Outstanding written communication and project management skills
    • High attention to detail with exceptional grammar and spelling
    • Willing to experiment, ask questions and learn new things
    • Strategic problem solver that is able to synthesize and prioritize inputs from various perspectives
    • Self-starter and proactive learner who is comfortable making decisions and working independently
    • Bachelor's degree in Marketing, Communications, Advertising, Journalism, English or other relevant field Why We Love AccuLynx:AccuLynx's success as the #1 business management software for roofing and exterior contractors over the past 10+ years is thanks to us investing in our employees, maintaining company values and focusing on a strong company culture. Our positive work environment has allowed us to retain employees that have been with us since our company's inception and has provided the solid groundwork for us to develop an industry-leading product while

Keywords: AccuLynx, Boston , Email Marketing Specialist (Chicago or Remote), Advertising , Boston, Massachusetts

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