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Sr. Marketing Project Manager

Company: Aspen Technology
Location: Bedford
Posted on: January 16, 2022

Job Description:

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways - from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The Role
The Sr. Marketing Programs Manager position plays a critical role leading the development of integrated marketing strategies and executing supporting campaigns. Engaging with prospects and customers through an appropriate mix of channels to support the buyer's journey is a critical component of our company's growth strategy. Based in Bedford, MA, you will work closely with all marketing functions to increase demand generation effectiveness and grow your career. Don't miss this opportunity to join a successful, growing company with an enviable market position and excellent people!

Your Impact
Understand the challenges of industry-leading Chemical companies and discover how and by whom decisions are made in those organizations.
Manage and promote clear and compelling content that aligns with the customer journey and sales buying stages and supports the GTM strategy.
Deploy marketing tactics on an industry basis using multiple channels including digital, events and social media.
Collaborate with marketing teams to create and gain consensus on campaign strategy and programs.
Analyze metrics to determine effectiveness of marketing activities and impact on sales opportunities.
Improve marketing effectiveness through better audience segmentation, marketing channels and processes.
Track and manage campaign project plans and budgets.
Source and manage third party vendors.

What You'll Need
A bachelor's degree and 7-10 years of high-tech B2B marketing experience.
Experience leading cross-functional teams to develop and execute integrated campaigns including email, .com, paid media, social, PR/AR, webinars and events.
Demonstrated ability to achieve results working cross-functionally with sales, marketing and product teams.
Experience using marketing automation platforms such as Eloqua.
Experience with Salesforce a plus.
Excellent written and verbal communication skills.
Detail oriented.
10% travel.
Curious and eager to learn.

AspenTech is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran Status or any other basis protected by federal, state, or local law.

Keywords: Aspen Technology, Boston , Sr. Marketing Project Manager, Advertising , Bedford, Massachusetts

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