Sr. Marketing Project Manager
Company: Aspen Technology
Posted on: January 16, 2022
The driving force behind our success has always been the people
of AspenTech. What drives us, is our aspiration, our desire and
ambition to keep pushing the envelope, overcoming any hurdle,
challenging the status quo to continually find a better way. You
will experience these qualities of passion, pride and aspiration in
many ways - from a rich set of career development programs to
support of community service projects to social events that foster
fun and relationship building across our global community.
The Sr. Marketing Programs Manager position plays a critical role
leading the development of integrated marketing strategies and
executing supporting campaigns. Engaging with prospects and
customers through an appropriate mix of channels to support the
buyer's journey is a critical component of our company's growth
strategy. Based in Bedford, MA, you will work closely with all
marketing functions to increase demand generation effectiveness and
grow your career. Don't miss this opportunity to join a successful,
growing company with an enviable market position and excellent
Understand the challenges of industry-leading Chemical companies
and discover how and by whom decisions are made in those
Manage and promote clear and compelling content that aligns with
the customer journey and sales buying stages and supports the GTM
Deploy marketing tactics on an industry basis using multiple
channels including digital, events and social media.
Collaborate with marketing teams to create and gain consensus on
campaign strategy and programs.
Analyze metrics to determine effectiveness of marketing activities
and impact on sales opportunities.
Improve marketing effectiveness through better audience
segmentation, marketing channels and processes.
Track and manage campaign project plans and budgets.
Source and manage third party vendors.
What You'll Need
A bachelor's degree and 7-10 years of high-tech B2B marketing
Experience leading cross-functional teams to develop and execute
integrated campaigns including email, .com, paid media, social,
PR/AR, webinars and events.
Demonstrated ability to achieve results working cross-functionally
with sales, marketing and product teams.
Experience using marketing automation platforms such as Eloqua.
Experience with Salesforce a plus.
Excellent written and verbal communication skills.
Curious and eager to learn.
AspenTech is an Equal Opportunity/Affirmative Action employer. All
qualified applicants will receive consideration for employment
without regard to age, race, color, religion, creed, sex, sexual
orientation, gender identity, national origin, disability, or
protected Veteran Status or any other basis protected by federal,
state, or local law.
Keywords: Aspen Technology, Boston , Sr. Marketing Project Manager, Advertising , Bedford, Massachusetts
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