Product Marketing Manager (Remote)
Company: SugarCRM
Location: Boston
Posted on: May 16, 2022
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Job Description:
About SugarCRMFrom the very beginning, SugarCRM had a unique
vision: to offer a different kind of Customer Relationship
Management (CRM). We pioneered the first commercial open-source CRM
platform, and now, more than two decades later, are on a mission to
provide products and services that make the hard things easier for
sales, marketing and customer service teams. In fact, we help
mid-market businesses around the globe reach new levels of
performance and predictability by letting our award-winning CRM
platform do the work. Our diverse group of worldwide employees are
united and driven by a shared passion for our mission, culture, and
values. We treat our employees like humans not line items and are
building a culture where your work at Sugar helps fuel personal,
professional and business growth - check out our recent 'Great
Place to Work' certification that we are so proud of. Work/life fit
and flexibility for our team matters and together we pride
ourselves on solving for our customers, always. What's more, we
empower everyone to do their best work from home, the office, on
the road, or anywhere in between. If you're ready to grow your
career and help organizations grow better and faster, you've come
to the right place. Find out more about our SugarCRM careers and
how you can become a part of our journey. Product Marketing
Managers at SugarCRM are responsible for go-to-market strategy,
planning, and execution for a suite of related products. As a key
member of our all-star team, you will be deeply involved in all
products, marketing, and sales processes, including defining and
executing product launches, go-to-market plans; messaging &
positioning, pricing, and packaging solutions for optimal market
fit; educating and enabling cross-functional teams; identifying and
researching market opportunities and threats. Sugar Product
Marketing Managers are respected experts on our buyers and external
stakeholders and use that expertise to inform our strategic growth
plans and enable our go-to-market teams.In this position, you will
be responsible for Sugar's marketing solution offerings.
Substantive experience in B2B SaaS software, from both business
process and technology perspectives, is essential. Experience with
marketing or sales solutions preferred. From a cultural standpoint,
experience and preference for the pace, urgency, role flexibility,
and team orientation required at emerging technology companies are
necessary for success. Impact you will make in the
role:Go-to-Market Plans - Research, author, and execute
highly-integrated go-to-market plans incorporating market
conditions, segmentation, product capabilities, customer
problems/needs, competition, and company strengths and weaknesses.
GTM plans are comprehensive and integrated across product
investment, strategy, thematic messaging, demand generation,
campaigns, programs, tactics, and sales.Buyer Personas - Understand
and document the buying process and key stakeholders within our
target markets. Provide insight into their jobs, objectives,
motivations, and pain points.Product Messaging - Research and
develop solution messaging that aligns with buyer personas and that
is compelling, measurably impactful, and differentiated.Sales
Enablement - Create tools that articulate, reinforce, or prove
messaging to facilitate advancing clients through the Sugar sales
process, including presentations, solution collateral, case
studies, and ROI tools. Work with sales enablement to design and
deliver training materials that enable sales wins.Competitive
Intelligence - Be a subject matter expert on relevant competitors;
provide insight on their activities, strategies, impact, and
outcomes; and arm internal stakeholders with actionable information
on how to defeat them.Market and Segment Analysis - Identify,
research, and document market opportunities and threats, including
segmentation, sizing, trends, solution fit, and vendor
ecosystem.What you need to succeed:3+ years of experience as a
product marketing manager or product manager for B2B SaaS
technology businesses.3+ years of experience in marketing
automation/marketing solutions is highly preferred as marketing
technology domain expertise is critical for this roleBachelor's
Degree or equivalent work experience in marketing, business, data
analytics, computer science, or related fields is required. High
level of expertise is required in product marketing best practices
and standards to assist Sugar in the continuous improvement of its
product, marketing, and sales processes.Passionate advocate in
reaching business objectives who is comfortable taking an active
seat at the table with other passionate advocates.Excellent
communicator and storyteller that can explain complex concepts
concisely and articulate points of view persuasively. The ability
to communicate effectively with technologists, business managers,
and C-level executives.A self-starter that, without very detailed
guidance, can analyze, plan, lead, execute, and measure complex
projects to deliver successful outcomes.A big picture thinker who
is willing to roll up the sleeves and go deep into technology and
processes when necessary.Analytical thinker that backs up points of
view with meaningful data and has substantive experience and skill
with data analysis and tools.Ability to schedule and prioritize
work effectively to meet critical deadlines.A team player with a
strong ability and appetite for interacting with external and
internal stakeholders and that takes pride in group accomplishment
and helping others succeed.Preference for North America located
candidates who are able to work from home.We understand that no
candidate is perfectly qualified for any job. Experience comes in
different forms; many skills are transferable; and passion goes a
long way. Even more important than your resume is a clear
demonstration of dedication, impact, and the ability to thrive in a
fluid and collaborative environment. We want you to learn new
things in this role, and we encourage you to apply if your
experience is close to what we're looking for. We also know that
diversity of background and thought makes for better problem
solving and more creative thinking, which is why we're dedicated to
adding new perspectives to the team.Benefits and Perks:Beyond a
stellar work environment, friendly people, and inspiring work, we
have some sweet benefits and perks:---Excellent healthcare package
for you and your family ---Savings and Investment - 401(k)
match---Unlimited Paid Time Off---Paid Parental Leave---Health and
Wellness Reimbursement Program ---Travel Discounts---Educational
Resources - Career & Personal Development Program---We are a
merit-based company - many opportunities to learn, excel and grow
your career!
Keywords: SugarCRM, Boston , Product Marketing Manager (Remote), Advertising , Boston, Massachusetts
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