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Director of Digital Marketing

Company: Albireo Pharma, Inc.
Location: Boston
Posted on: May 16, 2022

Job Description:

Albireo Pharma Overview:Albireo is a biopharmaceutical company focused on the development of novel bile acid modulators to treat rare pediatric and adult liver diseases, and other adult liver diseases and disorders. Albireo's lead product candidate, Bylvay, was approved by the U.S. FDA as the first for the treatment of pruritus in patients with all sub-types of progressive familial intrahepatic cholestasis (PFIC), while also being developed to treat other rare pediatric cholestatic liver diseases with Phase 3 trials in Alagille syndrome and biliary atresia, as well as an Open-label Extension (OLE) study for PFIC. In Europe, Bylvay has been approved for the treatment of PFIC and has been submitted for pricing and reimbursement approval. The Company has also initiated a Phase 1 clinical trial for A3907 to advance development in adult cholestatic liver disease, with IND-enabling studies moving ahead with A2342 for viral and cholestatic liver disease. Albireo was spun out from AstraZeneca in 2008 and is headquartered in Boston, Massachusetts, with its key operating subsidiary in Gothenburg, Sweden.Position SummaryWe have a unique opportunity for a high-performing life sciences digital marketing professional to help support our first commercial launch and prepare for future product launches. As Albireo's Director of Digital Marketing, you will build and own the vision for how we engage patients, families and physicians across digital channels during this critical time. This role will report to the President, US, and is based in Boston, MA.

  • Be Albireo's digital engagement expert, creating a vision for digital strategy to engage efficiently and optimally with customers across functions.
  • Position will help contribute to disease education for patient identification efforts and Bylvay availability efforts.
  • Work effectively with multiple stakeholders across the organization, including senior leadership, and in partnership with marketing agency on specific initiatives as needed
  • Develop captivating and creative content in collaboration with a cross-section of partners and stakeholders to tell compelling stories, elevate and enhance our corporate brand and celebrate our team members
  • Grow our social media audiences, including through paid social advertising, and expand our reach into new online networks and manage our social media calendar
  • Identify current and future gaps in the commercial organization's ability to engage customers through digital channels such as websites, emails, and social media
  • Use social media management tools and social listening tools
  • Build a digital email audience that receives regular updates on corporate activities
  • Map current digital activities to identify gaps and opportunities for optimization.
  • Ensure all digital activities are integrated to maximize synergies.
  • Identify and make recommendations on cutting edge approaches to maximize reach and impact.
  • Plan and execute key digital activities with external partners.
  • Ensure adherence to all legal and regulatory requirements in our marketing practices.
  • Measure ROI and KPIs and perform research, analyze data, and develop key insights and action plans based on campaign results to be shared with the broader teamQualifications:
    • Minimum 6 years of biopharma marketing experience, including extensive digital marketing
    • Powerful creative thinking on the forefront of digital marketing
    • Ability to identify innovative approaches and bring them to fruition
    • Wide-ranging tactical experience and demonstrated ability to reach target audiences with impact
    • Excellent project management ability
    • High attention to detail, diligence and reliability
    • High empathy and strong interpersonal skills
    • Ability to simplify issues and reconcile different points of view
    • Ability to work both independently and collaboratively with a diverse team
    • Partner management experience
    • Ability to work quickly and flexibly with resource constraints
    • High integrity and commitment to working within full legal/regulatory compliance
    • Strong writing and editing ability
    • High level of ability in Word, PowerPoint and Excel
    • Ability to travel in the U.S. (up to about 20% travel)
    • Desire to be part of a small, dynamic, mission-driven company
    • Bachelor's degreePreferred:
      • Experience marketing a therapeutic virtually
      • Experience with CRM and other customer engagement platforms
      • Rare disease experience
      • Product launch experience
      • Hepatology or gastroenterology experience
      • Experience in brand management and other related areas
      • Experience in a small, pre-launch company
      • Advanced degree in a relevant discipline


Keywords: Albireo Pharma, Inc., Boston , Director of Digital Marketing, Advertising , Boston, Massachusetts

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