Marketing Communication Manager
Company: Stratus Technologies
Location: Maynard
Posted on: May 16, 2022
|
|
Job Description:
Position Summary:
We are looking for a Marcom Manager who will play a pivotal role at
the intersection of Product Marketing, Communications, Demand Gen,
Creative, and Regional Marketing to ensure cross-functional
alignment and help streamline execution. Additionally, this person
will play a key role in copy writing, creation of derivative
content, and managing/maintaining editorial standards.
Our ideal candidate is someone who leans into content creation, has
a knack for copy writing, and finds creative ways to use content to
engage target audiences. As a central part in enabling Marketing
success and ensuring content use and activation, it is critical to
bring a positive attitude and the ability to partner across
functions.
Responsibilities:
The Marketing Communications Manager will be an important pillar in
the Product Marketing & Communications function, connecting various
teams across Marketing as well as with other functions that engage
Marketing such as HR, Sales, and Services. The primary
responsibilities will focus in three core areas:
* Drive content creation
* Support creation of dynamic content across media types that
aligns to the buyer journey including blogs, reports, contributed
articles, ebooks, infographics, selection guides, and video; focus
on derivative content and content re-mix
* Manage marcom processes via cadence of cross-functional
checkpoints to review and prioritize projects
* Establish company voice and tone, editorial guidelines, editorial
calendars, and standards
* Manage third-party content providers and agencies
* Curate content for use and access
* Curate content, and manage content lifecycle and visibility to
internal teams
* Promote availability of new content to internal teams
* Evaluate tools and processes to scale content development and
workflows
* Manage production schedules and select translations
* Copy writing
* As needed, review editorial copy and quality for alignment with
company standards
* Draft copy for programmatic ad, traditional print, nurture/demand
gen email, and events
Experience:
* 4-7 years minimum experience in B2B technology marketing or
communications
* Knowledge and experience working in different media to create a
range of content types
* Experience/knowledge of industrial enterprises a strong plus
* Knowledge of work management platforms, content platforms, Agile
or project management also a plus
Skills:
* Collaborative and consultative with the ability to diplomatically
negotiate outcomes factoring in available time, scope, resources,
and priority
* Positive attitude and interest in engaging cross-functional
teams
* Strong business writing and communication skills, particularly in
B2B technology settings
* Self-motivated with drive to produce high quality work and
positive engagement across the Marketing department
* Ability to problem solve, drive alignment, and clarify outcomes
as needed
* Ability to work independently across teams to add value, become a
trusted advisor, and improve program outcomes
Education:
* Bachelor's degree in English, journalism, marketing, or
communications
Additional Duties:
Please note this job description is not designed to cover or
contain a comprehensive listing of activities, duties or
responsibilities that are required of the individual for this job.
Duties, responsibilities and activities may change at any time with
or without notice.
Company Background:
For leaders digitally transforming their operations in order to
drive predictable, peak performance with minimal risk, Stratus
ensures the continuous availability of business-critical
applications by delivering zero-touch Edge Computing platforms that
are simple to deploy and maintain, protected from interruptions and
threats, and autonomous.
For 40 years, we have provided reliable and redundant zero-touch
computing, enabling global Fortune 500 companies and
small-to-medium sized businesses to securely and remotely turn data
into actionable intelligence at the Edge, cloud and data center -
driving uptime and efficiency. For more information, please visit
our career page at
https://www.stratus.com/about/company-information/careers/.
Stratus is an equal opportunity employer. We welcome and encourage
diversity in the workplace regardless of race, gender, religion,
age, sexual orientation, gender identity or veteran status.
Keywords: Stratus Technologies, Boston , Marketing Communication Manager, Advertising , Maynard, Massachusetts
Click
here to apply!
|