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Manager, Social Media Strategy & Activation

Company: Parks, Experiences and Products
Location: Southborough
Posted on: May 16, 2022

Job Description:

Disney Parks, Experiences, and Products' in-house Digital Media Strategy & Activation team is looking for a Manager, Social Media Strategy & Activation. Reporting to the Senior Manager, you will lead our Disney Parks in-house paid and organic Social Media Strategy & Activation team (10 team members in total). Being a caring, invested, thoughtful, and supportive manager who helps the team members grow is important to the role.

We directly manage all paid and organic activity in several ad manager platforms including Facebook/Instagram, Twitter, Snapchat, LinkedIn, and Sprinklr (for organic). You will help maintain and evolve our current tech partnerships.

You will also play an important leadership and change-agent role in our ongoing digital marketing privacy future-proofing efforts. Technical and strategic understanding of the changes happening across the ecosystem (ITP, ETP, CCPA, iOS 14.5 changes, Privacy Sandbox) is important, especially iOS 14.5 and any app-related changes that come later on the Google side.

Responsibilities :

  • Lead paid/organic social strategy for the team
  • Improve our organic social strategy and the team's role in driving this forward
  • Support team and influence organization to run using optimal campaign and ad setup (example: ideal # of ad sets and ads, monthly/quarterly flights, limit changes that restart learning phase)
  • Continue growth of in-house teams and responsibilities with an eye toward efficiency
  • Owner of social media activation platform suite including future partnership additions
  • Work with our teams to identify and design (or use 3rd party) tools to improve efficiency
  • Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow
    Basic Qualifications :
    • 10+ years digital marketing experience
    • Extensive experience with social media platforms and related tools
    • Understanding of online/offline data including its use in the digital and social space
    • Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing
    • Familiarity and ability to maximize team's use of work management platforms such as Workfront and JIRA
    • Comfort with high level of autonomy
    • Can distill very technical details into understandable layman terms that motivate action through aligned values and goals
      Required Education :
      Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is preferred.

      Additional Information :
      Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

      #LI-MR5
      #DPEPFLA
      #YellowShoes
      #YS2022

Keywords: Parks, Experiences and Products, Boston , Manager, Social Media Strategy & Activation, Advertising , Southborough, Massachusetts

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