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Marketing Operations Specialist

Company: meQuilibrium
Location: Boston
Posted on: May 16, 2022

Job Description:

Job DescriptionSalary: meQuilibrium impacts the potential and performance of employees through the power of resilience. Our company culture offers a positive, team-based, fast-paced environment that's grounded in the very values it teaches. We believe in supporting creative, entrepreneurial spirits—and we're looking for people like you.The Marketing Operations Specialist will report to the Director of Marketing Operations and will be essential in expanding the function to support a rapidly growing marketing team. The role requires a candidate to both repeatedly deliver flawless marketing programs as well drive operational innovation.Responsibilities:

  • Work with campaign managers to gather requirements and translate business needs into technical execution within our marketing automation platforms
    • Lead the hands-on building and QA of our marketing programs, from lists to flows to emails to landing pages, as well as training team members on proper execution
    • Maintain global templates, assets, lists, data management campaigns, folder structure, documentation and more
    • Deliver marketing performance reports and dashboard to the team, promoting KPI transparency and a test-and-learn, iterative marketing culture
    • Uphold data governance standards and perform regular data health checks to ensure activity is properly tracked between systems in a way that ensures visibility for all throughout the sales-marketing funnel
    • Help the organization evolve its processes and adopt new solutions to achieve its goalsRequirements:
      • 3+ years of experience as a power user of Marketo, certification preferred
      • Advanced understanding of key systems and workflows within a Saas marketing/sales cycle, including Salesforce, Demandbase, Outreach, Google Analytics or similar platforms
        • Aptitude for learning and integrating new technologies and desire to stay up to date on industry best practices
        • Strong analytical background with experience developing metrics/dashboards and providing insights from data
        • High level of discipline, attention to detail, and organization to meet deadlines while maintaining accuracy
          • Proven ability to manage multiple concurrent projects, juggling between the details and big picture
          • Self-motivated, proactive, and able to work with minimal supervision
          • Ability to work with various stakeholders and receive feedback
          • #LI-RemotePerks & Benefits:
            • Remote work
            • Competitive compensation with equity
            • Maternity and paternity paid time off
            • Unlimited vacation
            • Comprehensive Health Plan
            • Peer-to-peer recognition program
            • Access to meQuilibrium's resilience solution for friends and family
            • 401(k)
            • A leadership team that practices what they preach by way of building resilience, supporting employees, and importance of work/life balanceOur headquarters are based in Boston. There is the flexibility for this role to be remote; hybrid or even onsite when safe return based on personal preference sometime in 2022. There will be times when travel to the Boston office is necessary for team meetings or training. Must be able to work east coast hours. meQuilibrium is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, backgrounds, perspectives, skills and experiences within our workforce. We encourage all to apply.

Keywords: meQuilibrium, Boston , Marketing Operations Specialist, Advertising , Boston, Massachusetts

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