Content Marketing Manager-SoftwareReviews
Company: Info Tech Research Group
Location: Boston
Posted on: May 16, 2022
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Job Description:
Job Summary As a Content Marketing Manager, you will support the
Marketing function to accelerate demand generation through building
content and campaign plans aligned with SoftwareReviews--- overall
go-to-market and revenue goals. In this role, you will be working
closely with multiple stakeholders within the Marketing, Sales,
Research, Data Operations, Design, Product, and IT departments to
develop and execute content-based strategies and digital marketing
assets that create demand and engage target audiences. If you love
to create easy-to-consume and engaging content for B2B marketing
professionals and business leaders, this is the role for you
Location- 100% Remote Responsibilities Responsible for
conceptualizing, writing, editing, and proofing copy for full
funnel marketing assets and custom client deliverables ranging from
thought leadership to how-to content, blog posts and articles,
white papers and guides, video testimonials and presentations, web
content, case studies, and more Develop and execute editorial
calendar and integrated multi-channel campaigns to attract and
engage target customer segments, drive website traffic, and
continuously refine the demand generation strategy Analyze and
define audience and business needs through gathering feedback from
the market, prospects, and customers to build content strategies
that address buyer persona pain points, needs and buying criteria
Analyze SoftwareReviews--- in-depth buyer and market data and use
it to author timely content on software buying trends, top software
features and capabilities across B2B enterprise software markets
and industries, and role-based purchase priorities across
marketing, sales, and customer experience Be the champion of buyer
personas across marketing, product management, customer experience
and sales to improve the buyer experience, navigation,
discoverability, and value of our content Collaborate with
marketing, sales, sales development, sales/marketing operations,
and product teams on content, scheduling, kick-offs, and
retrospectives relating to campaign plans Understand and apply
levers to optimize traffic and demand across the funnel and drive
market awareness, education, conversion, and adoption In
collaboration with marketing operations, develop and maintain a
campaign measurement framework to demonstrate campaign results and
show marketing contribution to pipeline, bookings, and revenue
Develop testing strategy across copy, channels and creative to
improve engagement, SEO, campaign performance, and conversion
continuously. Experience & Education 5 years of experience in
content marketing, product marketing, professional writing/editing,
ideally within a B2B context across full-funnel initiatives
Bachelor---s Degree in Marketing, Communications, Digital
Marketing, Creative Writing or Journalism preferred Experience
marketing to high tech marketers preferred, and in the enterprise
software / SaaS space a plus Demonstrated content writing,
storytelling, and SEO experience optimizing content Deeply
understands the modern go-to-market landscape, including people,
process, and technology/software practices of leading organizations
Proficiency in audience segmentation and targeting strategy
Demonstrated experience with data analysis and extracting insights
to develop engaging content and marketing stories Ability to work
effectively across functions and influence partners across the
business Ability to create and manage detailed project plans and
drive on-time execution Strong communication skills, data-driven
mindset, and a proactive attitude Experience with leveraging
marketing automation to deliver on campaign goals and pipeline
creation. Familiarity with Marketo a plus. Experience with
reporting on campaign and program performance and providing
insights and recommendations Critical Skills & Behaviors
Big-Picture Marketing Mind: uses creative approaches across the
marketing mix in building an engaging buyer journey Commitment to
Results: consistently achieves results, demonstrating high
performance, and challenging self and others to deliver results
Priority Setting: focuses time/energy on the most important
issues/opportunities. Clearly understands how to assess the
importance of tasks and decisions. Creativity and Innovation: seeks
new and better ways of doing things, generates original and
imaginative ideas, products, or solutions Tenacious: you are
determined to succeed, and you are motivated by the success of
customers, colleagues, and the community Curious: you are always
learning and seeking ways to make things better Conscientious: you
keep your promises, taking your commitments to others seriously,
and you have strong integrity Humble: you lead with humility and
empathy, respecting and learning from the perspectives of others.
SoftwareReviews is an equal opportunity employer committed to
diversity and inclusion and does not discriminate on the basis of
any legally protected status or characteristic including
Minority/Female/Sexual Orientation/Gender Identity/Disability and
Veteran status and are pleased to consider all qualified
applicants. To that end, upon request, SR will ensure, to the
extent possible, that accommodation be made available to applicants
throughout the recruitment and hiring process.
Keywords: Info Tech Research Group, Boston , Content Marketing Manager-SoftwareReviews, Advertising , Boston, Massachusetts
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