Senior Associate, Growth Marketing

Company: Outcomes4Me
Location: Boston
Posted on: May 16, 2022

Job Description:

Outcomes4Me is on a mission to improve health outcomes by empowering patients with understandable, relevant, and evidence-based information. Outcomes4Me has developed a platform for shared decision-making between patients and providers. The platform harnesses regulatory-grade, real-world data, and patient experiences generating deeper insights and better outcomes to improve care and accelerate research. The Outcomes4Me mobile app enables cancer patients to make decisions and take control of their care based on information that is personalized to their specific condition, including finding treatment options, matching to clinical trials, and tracking and managing symptoms. What You'll Find At Outcomes4Me: Purpose: If you gain strength from doing important work, you belong on our team. Challenge: We---re improving the lives of people who need us. We have big challenges ahead and the motivation to overcome them. Trust: We---re building a culture of independence. That means we---re going to trust and support you in making the right decisions. Transparency: You need to see the whole picture if you---re going to make an impact. THE POSITION Outcomes4Me is hiring a Senior Associate, Growth Marketing to help drive our growth strategy on paid channels both for mobile (Google UAC, Facebook, Apple Search) and the web (Google Search, Facebook) with the goal of reaching cancer patients through digital advertising. You will work closely with our product, marketing, and clinical teams to develop user acquisition strategies that connect patients with resources that improve their health outcomes and drive the growth of Outcomes4Me. What you'll do: Manage digital campaigns on Google, Facebook, and Apple Search (if you don---t have experience on all 3, that---s okay) Work with agencies or freelancers and in-house team to develop creative assets and new messaging ideas Proactively make recommendations of new tactics and strategies to test through our paid digital media efforts Track performance of key metrics and KPIs on a weekly basis Adjust strategies quickly based on insights and opportunities Manage an experimentation roadmap to optimize performance including creative, messaging, landing page, optimization event, and audience tests Who you are: 2 years hands-on experience in paid digital marketing Direct, hands-on experience managing media buying and optimization (Paid Search, Social, or App Search) either at an agency or in-house Deep familiarity with conversion metrics Proficiency in data analysis with excel or google sheets for A/B testing, and metrics-driven performance marketing Experience with Web & App Tracking/Attribution, like appsflyer, google analytics, or Amplitude This full-time hybrid role is based in Boston, MA. Learn more about us at Outcomes4Me.com. We are committed to building a diverse team that represents a variety of backgrounds, viewpoints, and skills. We believe that the more inclusive we are, the better the products we build will be. Powered by JazzHR tmhxWClGe7

Keywords: Outcomes4Me, Boston , Senior Associate, Growth Marketing, Advertising , Boston, Massachusetts