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Marketing Communication Specialist

Company: Pike School
Location: Andover
Posted on: May 16, 2022

Job Description:

The Pike SchoolOur community of students, teachers, families, and staff are at the heart of Pike. We ground our work in building connection, inspiring curiosity, and cultivating the learning and growth of each of our students. Our motto, Non Sibi Solum, Not for Oneself Alone, has called each of us to adjust our individual lives for our collective well being. Guided by new policies, our shared sacrifices have helped our community stay healthy and our campus open five days a week, every week thus far. Yet, even in the midst of worldwide disruption, we continue to stretch ourselves to envision a brighter future. As a new school year, a new strategic plan, and a healthier world await us, we believe we are on the cusp of this brighter future, a world more worthy of our children. If you are also looking ahead - inquisitive, hopeful, and eager, would you like to help create the future with us? Working at Pike means immersing yourself in a student-centered culture and compassionate, diverse community. We endeavor to foster a holistic, developmentally considerate, and transformative learning environment. We strive to build upon and strengthen a culture of inclusion and belonging where students and families of all identities thrive and faculty and staff possess the competencies to support our diverse student body. Opportunities for innovation and learning are plentiful. If you're passionate, motivated, and can't help but dream about what's possible for all children - we invite you to take a closer look at Pike. The Pike School, an independent elementary school in Andover, MA, serves approximately 450 students in grades pre-kindergarten through nine. The Opportunity: Marketing Communication SpecialistThe Pike School is seeking a Marketing Communication Specialist beginning the summer of 2022. The Specialist is a full-time, twelve month position that will help communicate the vision and brand of The Pike School through writing and storytelling in written publications, the school's website, digital and print platforms, newsletters and social media. The primary responsibilities of the Marketing Communication Specialist include: Publications:

  • Create and maintain an annual communications calendar.
  • Ensure the school's editorial and graphic standards are consistent and aligned with guidelines in the school's communications and marketing plan.
  • Write, edit, design publications online and/or print:
    • Internal publications (weekly newsletter, occasional emails, auxiliary programs).
    • Marketing publications and campaigns (website content, brochures, flyers, advertisements, emails).
    • Advancement publications (e.g. annual reports, emails, capital campaign, appeal letters, annual Quill Magazine).
    • Admissions publications (e.g. online content, emails, flyers, invitations, application materials).
    • Correspondence from the Head of School (letters, newsletters).
    • Coordinate and write content for bi-weekly blogs in support of Pike. This will include developing the thematic topics, identifying authors, editing and writing.
    • Provide crisis communications support as needed.Social Media
      • Work with the Director of Marketing to develop and implement a strategic social media calendar.
      • Oversee all aspects of social media postings (Facebook, Twitter, YouTube, Instagram).
      • Draft, edit and post on social media sites.
      • Act as on-campus photographer and videographer.
      • Organize and maintain a database where photos and videos live.Large-scale projects
        • Assist with the production of marketing, admission and advancement videos.
        • Assist with professional photography shoots.
        • Assist with beautification of the school - replacing high resolution photos, signage, ordering imagery as needed.Additional responsibilities
          • Occasional event support can include nights and weekends.
          • Other school-related duties (such as recess and lunch) as requested.Desired Qualities and Qualifications:
            • Approximately 3-5 years experience in related field.
            • Outstanding written and verbal communications skills, including strong editing skills.
            • Experience with graphic design programs such as Adobe products and/or Canva.
            • Experience with photography, movie and photo editing programs.
            • Experience with posting regularly on social media in a professional capacity.
            • A strong understanding of how to use digital communication as an effective platform for engaging and communicating, including email communications, blogs and social media.
            • Strong work ethic and integrity.
            • Comfort with technology and learning new technologies.
            • Ability to be creative, flexible, dynamic, and must be a team player with a sense of humor.
            • A clear, flexible thinker who is undaunted by change and able to quickly make decisions, take initiative and prioritize tasks.
            • Resourcefulness; the ability to anticipate problems and opportunities and independently implement solutions.
            • Experience and/or passion for working at a school, which serves ages 4-14, and an understanding of school culture.
            • Commitment to professional growth and Pike's values of equity and justice.
            • A lifelong learner who enhances their skills to maintain high standards of performance to efficiently and effectively produce work products. PI177394392

Keywords: Pike School, Boston , Marketing Communication Specialist, Advertising , Andover, Massachusetts

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