Global Marketing Director - AATD

Company: Vertex Pharmaceuticals
Location: Boston
Posted on: June 25, 2022

Job Description:

Job DescriptionVertex is seeking a talented leader to join our Global Marketing team and work on our AATD (Alpha-1 Antitrypsin Deficiency) pipeline program. The Director, Global Marketing will be responsible for developing commercial strategy, generating new market insights, spearheading development of our disease awareness strategy, and preparing for product launch. This role will report to the SVP of Global Marketing. The successful candidate will have a track record of impact in global commercial roles, product launches, and disease awareness campaigns, and the ability to thrive in a fast-paced, innovation-focused environment.Alpha-1 antitrypsin deficiency (AATD) is an inherited disease that can cause damage to both the lungs and the liver. For more information, see https://www.vrtx.com/research-development/pipeline/alpha-1-antitrypsin-deficiency/.Key Responsibilities

• Develop the commercial strategy for pipeline products; particular focus on:
  • Global disease awareness strategy, campaigns, and messaging
  • Screening and diagnosis strategy, including genetic testing
  • Global launch planning
    • Oversee development and implementation of strategic and tactical plans for brand, pre- and post-launch
    • Generate and consolidate key insights about HCPs and patient stakeholders (through market research, ad boards, etc.)
      • Partner with Real World Evidence to continually evolve our understanding of the addressable patient population
      • Provide input into forecasting assumptions and competitive scenario planning
        • Evaluate ROI for brand tactics
        • To deliver these responsibilities, lead/participate in cross-functional teams; chair committees; work with external partnersQualifications
          • Bachelor's degree in science, business, or marketing; preferably graduate degree (MBA or PhD)
          • 10 + years of experience in commercial pharmaceutical roles, including global launch planning, launch execution, brand building
          • Developed and led disease awareness initiatives
          • Developed and led screening and diagnosis initiatives
          • Strong strategic thinker, with experience in defining the strategy for pipeline products
          • Strong problem-solving skills, including quantitative and qualitative analysis
          • Ability to oversee generation of insights, and apply those insights to business problems/opportunities
          • Demonstrated ability to lead and inspire cross-functional teams and work with external partners
          • Superior communication skills: oral and written (in PowerPoint, Word)
          • Highly flexible: works well in fast-paced, matrixed environmentCompany InformationVertex is a global biotechnology company that invests in scientific innovation.Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.Please note that Vertex requires COVID-19 vaccination for all employees working in the U.S. as a condition of employment at Vertex, subject to medical, religious or other accommodations or exemptions required by law. We believe this requirement is vital to keeping everyone at Vertex and in our communities safe. This requirement applies to both existing and new employees who may at any time work on-site at a Vertex facility or visit another location on behalf of Vertex (e.g., conferences, customer visits, etc.), including all remote employees. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com.

Keywords: Vertex Pharmaceuticals, Boston , Global Marketing Director - AATD, Advertising , Boston, Massachusetts