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Creative Services Senior Copywriter

Company: Citizens
Location: Westwood
Posted on: June 25, 2022

Job Description:

DescriptionWe seek a seasoned conceptual thinker for our in-house advertising agency, Greenhouse - someone with the know-how to dig into a creative brief, ask smart questions, and write original integrated campaigns and newsworthy articles that motivate audiences to act. In this full-time Sr. Copywriter role, you'll enjoy the freedom to exercise independent judgment and use your conceptual chops to create ideas that translate business and marketing strategies into best-in-class creative that guides customers and elevates our brand. This role will report to the Copy Manager.
What should you expect? A bit of everything. You may develop and present a high-profile integrated campaign to senior leadership one day, and tackle a handful of smaller rush projects the next. Rely on your 7+ years of experience at an in-house or external ad agency to create online ads, articles, social media posts, email, digital, video, direct mail and more. You'll also lean on your experience to mentor junior- and mid-level writers and offer fresh perspectives to internal marketing partners.
Primary responsibilites include


  • Work with designers and project teams to execute brand-building and direct marketing concepts for financial products and non-financial marketing initiatives

  • Develop big ideas for wealth thought leadership and articles, digital and social media advertising, email and direct mail campaigns, video scripts, and more

  • Expertly craft copy that makes banking product benefits relevant

  • Collaborate with business partners throughout the company, including Marketing, and Legal and Compliance teams

  • Mentor junior- and mid-level writers to support our high creative standards
    Why join Citizens?

    There is no better time to be a Citizen! The organization is growing, consistently adding capabilities and reach that enable us to gain market share and do more for our customers.
    At Citizens, we value exceeding customer expectations, doing the right thing, thinking long term and working together. It's how we deliver our mission to help our customers, colleagues and communities reach their potential.

    We pride ourselves on having a culture of continuous learning, providing colleagues with many professional and personal development opportunities. We're a bank, but also so much more. Come join us to experience a supportive workplace where you're encouraged to expand your skills and see how far your talents and interests take you.
    About Citizens Greenhouse

    Greenhouse is Citizens' award-winning in-house agency. We're master storytellers - writers, art directors, designers, video editors and animators - who develop integrated, data-driven creative campaigns that grab the attention of our customers and prospects, enhance our brand, and communicate our transformative vision of traditional and digital banking.
    QualificationsSkills and qualifications

    • 7+ years of copywriting experience within an in-house or external ad agency

    • An online portfolio showcasing your best work; provide a link or PDF

    • Experience writing for financial clients, including high-net-worth individuals, wealth and commercial business lines, is a must; retail or lifestyle brands are also a plus

    • Expert in creative concepting and integrated campaign development

    • Expert knowledge of best practices for email, social, short- and long-form content and direct marketing

    • Ability to research, write, and self-edit under tight deadlines; journalism background also a plus

    • Excellent organizational and decision-making skills

    • Ability to work well with others and check your ego at the door
      Location

      Flexible work-from-home options, with 3 days/week of in-office collaboration requested or all-remote for the right candidate
      Education

      Bachelor's degree in English, communications, journalism, or a similar field
      Why Work for UsAt Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.Equal Employment OpportunityCitizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.Equal Employment and Opportunity Employer/Disabled/VeteranCitizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Keywords: Citizens, Boston , Creative Services Senior Copywriter, Advertising , Westwood, Massachusetts

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