Programmatic Media Buyer

Company: HireMinds
Location: Boston
Posted on: June 25, 2022

Job Description:

Our client - a Boston-based boutique marketing agency is hiring a Programmatic Media Buyer to oversee the day to day planning, management, and optimization of programmatic media buys across their clients.Responsibilities

• Planning campaigns across programmatic platforms, including but not limited to account setup, strategy development, budget and bidding strategy, and targeting
• Executing, managing, and optimizing campaigns across all platforms on a daily basis, including monitoring, tracking, QA, and evaluating campaign performance based on client KPIs and maintaining detailed optimization logs
• Analyzing data to perform ongoing optimizations to copy/creative, landing pages, and bids
• Developing and presenting insight-rich bi-weekly, monthly, quarterly, and annual reporting
• Support with the evaluation of new adtech platforms
• Contributing to improvements in processes, both technical and business, maintain and update process documentationQualifications
  • 1-2 years' experience at an agency, DSP, or Bid Management Technology Company
  • DSP experience a must - Adelphic, DV360 or any comparable DSP (Amazon, Trade Desk, Yahoo, etc.,)
  • Experience trafficking programmatic campaigns and generating/implementing tags preferred
  • Knowledge of Google Data Studio, Google Sheets/Excel, and general data analysis
  • Experience crafting and delivering client reporting and presentations
  • Knowledge of Ad Serving technologies a plus
  • General knowledge of database concepts and thought processes a plus
  • Bachelor's Degree Required

Keywords: HireMinds, Boston , Programmatic Media Buyer, Advertising , Boston, Massachusetts