Programmatic Media Buyer
Company: HireMinds
Location: Boston
Posted on: June 25, 2022
Job Description:
Our client - a Boston-based boutique marketing agency is hiring
a Programmatic Media Buyer to oversee the day to day planning,
management, and optimization of programmatic media buys across
their clients.Responsibilities
- Planning campaigns across programmatic platforms, including but
not limited to account setup, strategy development, budget and
bidding strategy, and targeting
- Executing, managing, and optimizing campaigns across all
platforms on a daily basis, including monitoring, tracking, QA, and
evaluating campaign performance based on client KPIs and
maintaining detailed optimization logs
- Analyzing data to perform ongoing optimizations to
copy/creative, landing pages, and bids
- Developing and presenting insight-rich bi-weekly, monthly,
quarterly, and annual reporting
- Support with the evaluation of new adtech platforms
- Contributing to improvements in processes, both technical and
business, maintain and update process documentationQualifications
- 1-2 years' experience at an agency, DSP, or Bid Management
Technology Company
- DSP experience a must - Adelphic, DV360 or any comparable DSP
(Amazon, Trade Desk, Yahoo, etc.,)
- Experience trafficking programmatic campaigns and
generating/implementing tags preferred
- Knowledge of Google Data Studio, Google Sheets/Excel, and
general data analysis
- Experience crafting and delivering client reporting and
presentations
- Knowledge of Ad Serving technologies a plus
- General knowledge of database concepts and thought processes a
plus
- Bachelor's Degree Required
Keywords: HireMinds, Boston , Programmatic Media Buyer, Advertising , Boston, Massachusetts
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