Digital Media Specialist (Remote Optional)
Company: Centro
Location: Boston
Posted on: June 25, 2022
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Job Description:
WHO WE AREBasis Technologies delivers software and services to
automate digital media operations for more than 1,000 leading
agencies and brands.Our comprehensive ad tech platform, Basis,
supports the planning, reporting, and financial reconciliation of
direct, programmatic, search, and social media, all in one place.We
are deeply committed to building software that will change the ad
tech industry for the better and are equally dedicated to building
an inclusive culture of highly motivated individuals who create a
positive and supportive environment together. We invest in our
culture and support our employees so they can do their best
work.Basis Technologies is headquartered in Chicago, with beautiful
offices also in Toronto, Dallas, Denver, and New York to name a
few. Our employees have the flexibility to work in one of our
office locations, completely remote, or a hybrid of the two. Please
note, we are hiring on a remote working basis only in the U.S. and
Canada.ABOUT THE TEAMWith Raving Fan service at the center of their
work, Basis Technologies' Client and Media Services team
researches, plans, and buys media for agencies and brands. Basis is
at the foundation of all their tasks-from research and vendor
communication, to optimization and campaign visualization - and
everything in between. This strategic and focused team shares the
common goal of helping their clients to become smarter, faster and
more effective at what they do.WAYS YOU'LL CONTRIBUTEThis position
will be responsible for developing media recommendations and having
a hands-on approach with activities associated with the planning
and buying for both site direct and programmatic campaigns. You
will contribute by:* Completing RFPs, evaluating and using any
necessary syndicated research to help build rationale for the
recommended media strategies* Developing and helping deliver media
recommendations to clients* Maintaining a strong understanding of
the digital media landscape and the latest Basis Technologies'
products and solutions* Ensuring media strategies are aligned to
KPIs to drive optimal campaign performance* Executing both site
direct and programmatic media buys* Monitoring campaign performance
and owning all programmatic optimizations* Cultivating an
understanding of how all digital channels work together to deliver
a holistic media plan, including paid search and social* Providing
mentoring and guidance to Digital Media Associates and working
alongside an internal cross-functional team of campaign ads ops
specialists, campaign performance analysts, and search and social
specialists* Adopting new processes or workflow modifications as
introduced to ensure consistent and repeatable processes are used
across regions* Ensuring high levels of campaign performance,
client satisfaction, and retention are delivered while working
hand-in-hand with their Manager and Client Development team
members* Presenting media recommendations and participating in
client-facing activities as neededWHAT YOU BRING TO THE TABLE* 2+
years of experience in digital media planning and buying, with site
direct and programmatic being a plus* An understanding and interest
in programmatic and RTB* A true thirst to understand technology and
strategy, while excelling in data quantifying* Experience in Demand
Side Platform executions and knowledge of operations* Strategic
thinking and proactive client service skills* Proven communication
skills, particularly in a client facing matter* Strong issue
resolution and problem solving capabilities* Ability to work well
in a cross functional team environment* Professional and advanced
skills in ExcelBONUS POINTS* Hands on DSP experience* Knowledge of
Basis or attendance to Basis Technologies CertifiedANYTHING
ELSE?Don't think you have all the skills required for this role?
That's okay, we recognize that experience can be built in many
ways. If you have relevant skills that are not reflected in your
resume, we welcome your candidacy and encourage you to share more
in an optional cover letter, even if your experience doesn't match
our exact requirements.LIFE WITH BASIS TECHNOLOGIESWe take care of
our people and believe that our success depends on the growth and
well-being of each one of our team members.We provide a thoughtful
perks and benefits package including competitive 401k/RRSP
matching, mental health support, a funded health savings account,
paid sabbatical, generous parental leave, a flexible work
environment and time off policy, and more.We are proud to be an
equal opportunity employer are committed to building teams that are
diverse in thought, perspective, and culture. We celebrate all team
members regardless of gender identity, sexual orientation, race or
cultural background, religion, disability, and age. Our
employee-led communities enrich our culture of uniqueness,
inclusivity, and empowerment.
Keywords: Centro, Boston , Digital Media Specialist (Remote Optional), Advertising , Boston, Massachusetts
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