Marketing Manager #30183
Company: JOHNLEONARD
Location: Boston
Posted on: August 7, 2022
Job Description:
Marketing Manager #30183
Salary: $80K - $90K
6+ years of marketing experience required
A Boston law firm is seeking a Marketing Manager to join its
expanding and evolving Marketing and Business Development
Department. The Marketing Manager will play an integral role in
supporting the firm's strategic marketing initiatives. This is an
excellent opportunity to be both a strategist and an equally
important tactician, by influencing marketing strategies from
concept to completion.
Responsibilities
- Marketing Manager will leverage market trends and industry best
practices to recommend innovative marketing solutions that drive
the firm's overall marketing strategy
- Develop a deep understanding of the firm's practice areas,
attorney experience, and clients
- Create an integrated marketing calendar to manage the firm's
marketing initiatives
- Work collaboratively with the Director of Marketing and
Strategic Growth and Development, individual attorneys, and
practice groups to develop and implement tailored marketing plans
and budgets
- Lead and support content creation and marketing campaigns
- Work collaboratively with the Director of Marketing and
Strategic Growth and Development and individual attorneys and
practice groups to create strong and impactful biographies,
practice group descriptions, article submissions, and other
content
- Contribute to the design, development, and implementation of a
new firm website
- Strategize with the Marketing Coordinator to proactively
develop fresh content for the firm's various social media platforms
including LinkedIn, FB, and Twitter
- Advise with respect to paid and organic social media campaigns
as well as analytics
- Partner with the Marketing Coordinator to increase effective
marketing practices including web optimization and SEO
- Design and maintain print and promotional materials for
advertising, direct mail marketing, firm newsletters, alerts, firm
brochures, practice descriptions, publications, and firm
stationery, note cards, and other marketing collateral
- Oversee the firm's promotional product (SWAG) program
- With direction from the Director of Marketing and Strategic
Growth and Development, oversee the firm's media and public
relations activities, including drafting press releases, new
attorney announcements, and other firm news
- Develop strong relationships with local and regional media
professionals
- Strategize to create interesting story ideas and speaking and
writing opportunities and proactively pitch to relevant news and
trade outlets
- Manage the firm's holiday card program with direction and input
from other professionals within the firm
- Design and implement the firm's internal attorney
newsletter
Requirements
- Bachelor's Degree in marketing or similar field
- 6+ years of marketing experience in a law firm is preferred,
but other professional service experience may be considered
- Prior experience managing marketing staff preferred
- Superb commitment to providing the highest level of client
service
- Sound judgement and a confidence in your ability to take
initiative and be decisive
- Ability to uphold the firm's confidentiality policy
- A "can-do", team-oriented attitude that comes from being
flexible, accommodating, and professional
- Perform well in a fast-paced environment where shifting
priorities and demands are common-place
- Detail-oriented and highly communicative with other marketing
team members and professionals within the firm
- A strong familiarity with Massachusetts and the Boston business
community
Keywords: JOHNLEONARD, Boston , Marketing Manager #30183, Advertising , Boston, Massachusetts
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