Marketing Manager #30183

Company: JOHNLEONARD
Location: Boston
Posted on: August 7, 2022

Job Description:

Marketing Manager #30183
Salary: $80K - $90K
6+ years of marketing experience required
A Boston law firm is seeking a Marketing Manager to join its expanding and evolving Marketing and Business Development Department. The Marketing Manager will play an integral role in supporting the firm's strategic marketing initiatives. This is an excellent opportunity to be both a strategist and an equally important tactician, by influencing marketing strategies from concept to completion.
Responsibilities

• Marketing Manager will leverage market trends and industry best practices to recommend innovative marketing solutions that drive the firm's overall marketing strategy
• Develop a deep understanding of the firm's practice areas, attorney experience, and clients
• Create an integrated marketing calendar to manage the firm's marketing initiatives
• Work collaboratively with the Director of Marketing and Strategic Growth and Development, individual attorneys, and practice groups to develop and implement tailored marketing plans and budgets
• Lead and support content creation and marketing campaigns
• Work collaboratively with the Director of Marketing and Strategic Growth and Development and individual attorneys and practice groups to create strong and impactful biographies, practice group descriptions, article submissions, and other content
• Contribute to the design, development, and implementation of a new firm website
• Strategize with the Marketing Coordinator to proactively develop fresh content for the firm's various social media platforms including LinkedIn, FB, and Twitter
• Advise with respect to paid and organic social media campaigns as well as analytics
• Partner with the Marketing Coordinator to increase effective marketing practices including web optimization and SEO
• Design and maintain print and promotional materials for advertising, direct mail marketing, firm newsletters, alerts, firm brochures, practice descriptions, publications, and firm stationery, note cards, and other marketing collateral
• Oversee the firm's promotional product (SWAG) program
• With direction from the Director of Marketing and Strategic Growth and Development, oversee the firm's media and public relations activities, including drafting press releases, new attorney announcements, and other firm news
• Develop strong relationships with local and regional media professionals
• Strategize to create interesting story ideas and speaking and writing opportunities and proactively pitch to relevant news and trade outlets
• Manage the firm's holiday card program with direction and input from other professionals within the firm
• Design and implement the firm's internal attorney newsletter
  Requirements
  • Bachelor's Degree in marketing or similar field
  • 6+ years of marketing experience in a law firm is preferred, but other professional service experience may be considered
  • Prior experience managing marketing staff preferred
  • Superb commitment to providing the highest level of client service
  • Sound judgement and a confidence in your ability to take initiative and be decisive
  • Ability to uphold the firm's confidentiality policy
  • A "can-do", team-oriented attitude that comes from being flexible, accommodating, and professional
  • Perform well in a fast-paced environment where shifting priorities and demands are common-place
  • Detail-oriented and highly communicative with other marketing team members and professionals within the firm
  • A strong familiarity with Massachusetts and the Boston business community

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