Director, Upstream Marketing

Company: Hologic, Inc.
Location: Marlborough
Posted on: September 25, 2022

Job Description:

Director, Upstream Marketing - Screening Marlborough, MA, United States The Director of Upstream Marketing, Screening has primary responsibility for determining product management, development and investment strategy across a growing product line of the Breast and Skeletal Health Screening business. This role will be responsible for ensuring that the business maintains the right cadence of innovation and launches in order to maintain the impressive growth trajectory. This position will be responsible for building and leading a team of product managers. Strategic Development

• Creates multi-year strategic growth plans and a robust global product roadmap, drives alignment on strategy with Sr. Leadership and R&D peers
• Translate the business goals to strategic plans that will drive revenues and exceed financial performance expectations worldwide.
• Create global market overview maps of key applications and technologies
  • Identify and predict strategic competitive plays and market positioning.
    • Map out competitive strategy and develop / execute strategy to advance the business
    • Bring a creative and innovative approach to one's work to differentiate company products from competitors in the marketplace
    • Develop a deep understanding of cancer screening, customer needs, market trends, technology trends, identification and assessment of significant growth opportunities, and create strategies that deliver profitable market share. Identify and execute market research activities to drive business platform/portfolio decisions
    • Identify and pursue incremental growth opportunities (new markets, new channels, regional opportunities, tech uses, etc.) outside and within the existing portfolio
    • Conduct opportunity modeling of new technology platforms including cannibalization / obsolescence of existing products
    • Identify immediate, midterm and long term product gaps within the portfolio and provide solutions to fill the gaps
    • Determine / prioritize key unmet needs and opportunities
    • Leads cross-functional team to ensure resource allocations and focus consistent with the needs of the business
    • Work with Downstream Marketing colleagues to develop pre-launch marketing conditioning plans and product launch plans.
    • Collaborate with the Global, U.S. and International regional leadership to ensure visibility and financial ownership for new products in development
    • Create a portfolio management process that allows the company to analyze and manage the total investment portfolio.
      • Partner with stakeholders to develop processes and tools to effectively manage the business needs for different classifications of investments and projects
      • Develop consistent approaches to project proposals, market models, metrics (ROIs, NPVs) and market assumptions to enable strategic discussions and informed decisions Qualifications General Qualifications
        • Must be able to communicate vision and win others over to a unified strategy
        • Bachelor's degree in Business Administration, Marketing, Program Management or equivalent. MBA preferred.
        • Eight to ten (8-10) years of progressively more responsible business experience in a class III medical device company or equivalent, including product, market or program management experience.
        • A substantive knowledge of the medical device industry, health care delivery, and managed care/reimbursement markets and the factors that drive them.
        • A thorough understanding of marketing, strategy and M&A processes
        • Strong device business acumen, strategic thinking, commercial focus and customer skills.
        • Exceptional project management skills.
        • Ability to foster collaboration, influence others outside of reporting structure and work collaboratively across a matrix structure.
        • Analytical skills enabling financial modeling, business analysis and progress tracking and visibility.
        • Ability to work with US and International internal and external stakeholders.
        • Ability to predict, prevent/identify and address obstacles impeding progress.
        • Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business.
        • Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team.
        • Ability to work in a highly matrixed and geographically diverse business environment.
        • Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results.
        • Ability to travel approximately 30%, including internationally. Agency And Third Party Recruiter Notice
          Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered. Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans. Marlborough, MA, United States, US, MA Employee Here at Hologic, we are driven by our passion to become the global champion for women's health. We achieve this by fulfilling our promise to bring The Science of Sure to life. As a leading innovator of women's ... Marlborough, MA, United States, US, MA Employee Job Summary The implementation and systemic use of a Unique Device Identification (UDI) System has the potential to radically improve the safety and effectiveness (including cost-effectiveness) of medical devices. ...Digital Marketing Communications Manager Marlborough, MA, United States, US, MA Employee As the Digital Marketing Communications Manager, you will be an instrumental member of the Marketing Communications (MarComm) team. The primary responsibility will be collaborating with key stakeholders to formulate the ... Marlborough, MA, United States, US, MA Employee We are seeking an outstanding Software Test Engineer for this hands-on software testing role to work on projects related to designing, analyzing, and testing of software requirements for highly complex medical ...

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