Digital Marketing Lead

Company: Hologic
Location: Marlborough
Posted on: September 25, 2022

Job Description:

Job Description Discover a Technology career with real meaning. One that offers the opportunity to showcase your talents, achieve measurable success and gain immense satisfaction by enabling healthier lives everywhere, every day. Our Information Technology (IT) Commercial team is looking for a Digital Marketing Lead to play a critical role in delivering technology across the Global Commercial and Corporate Marketing business space. You will be the SME representing the functional area on global projects, which requires an in-depth understanding of all related processes, and current technology in the space such as Marketing Automation (Pardot/Salesforce), Website and Mobile app oversight, eCommerce (iStore), and Enablement (BigTinCan). You will be given an opportunity to: Oversee our high-performing team, and partner with the technical team to deliver scalable, sustainable solutions in driving cross-functional and divisional projects on a global scale Develop and build partnerships with Global Commercial and Corporate Marketing team in establishing an enterprise core solution globally, while allowing for autonomy of product-specific marketing Create a shared Marketing vision with an approach toward Global Marketing Automation Advise and educate business teams and leadership on industry-proven practices applied against relevant processes and systems Other duties and responsibilities you are signing up for: Collaborate on intake process and prioritization of project delivery Stay current on relevant technologies and competitive information, to ensure we are maximizing the value of our solutions Identify, evaluate, and execute new solution opportunities to address unmet (internal and external) customer needs and leveraging opportunities to improve business process and/or reduce customization Collaborate on requirements with the business and translate into an intelligent and scalable solution, working with architectural, functional, and technical resources Perform and support team members to configure and develop solutions in adherence with internal Hologic standards, and according to best practice recommendations Perform and support team members with unit testing alongside any system changes, and help guide business teams through a robust UAT process for regular Releases Build out team capacity plan and ensure team is set up for success with a focus on the highest priorities Remove blockers for team members so they can stay focused on top priorities Participate in architecture discussions with business and technical teams Communicate effectively with other teams within the company Create pragmatic and actionable project plans and lead execution against the plans. Manage and run status meetings, operational meetings, and project meetings Partner with vendors to ensure Hologic is maximizing their investment What do we expect? BS in Computer Science or other relevant fields Minimum of 8 years of experience working within the Marketing space with oversight of Marketing Automation (Pardot preferred) eCommerce and website management Experience working with software development teams (on-site and off-shore) in a complex, enterprise-level environment Why Hologic? We are committed to making Hologic the company where top talent comes to grow. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career. We offer a competitive salary and annual bonus scheme, and one of our Talent Partners would be happy to discuss this in more detail with you. If you have the right skills and experience, apply today! #LI-RF1 Agency and Third Party Recruiter Notice: Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered. Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans

Keywords: Hologic, Boston , Digital Marketing Lead, Advertising , Marlborough, Massachusetts