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Director of Marketing, CCUA, Marlborough, Mass

Company: The Cooperative Credit Union Association
Location: Marlborough
Posted on: November 26, 2022

Job Description:

Director of Marketing, CCUA, Marlborough, MassThe Director of Marketing will lead innovative and results oriented marketing and communications initiatives in support of the for-profit division of the Cooperative Credit Union Association (CCUA), taking a leadership role to advance awareness of the division's business-related services and initiatives throughout the credit union system and especially among CCUA's member credit unions and its various vendor partners.The position is responsible for the creation and execution of marketing-related plans, strategies, communications, and analytics that support the business goals and objectives of the division, including management of its website, advertisements, and social media platforms.To ensure the division maintains and advances its own cohesive brand identity and communications style distinct from CCUA's non-profit division, while still reflecting its affiliation with the association, the Director of Marketing will collaborate closely with CCUA's various departments, as well as its Chief Communications Officer.Essential Functions:

  • Develop and manage a results-oriented marketing plan and strategies designed to fuel the growth of CCUA and its for-profit division.
  • Through acquired data and analytics, track and report on the status of marketing initiatives, campaigns and events. -
  • Write and edit articles, op-eds, and news releases supporting business initiatives and vendor partnerships; build relationships with the business media and credit union trade press.
  • Create, own, and manage content on a multi-departmental website, including brand redesign and development.
  • Lead a progressive social media presence and daily social media communications content.
  • Work regularly and collaboratively with all CCUA staff members to support and promote league and vendor events.Qualifications:
    • Bachelor's Degree is preferred or the equivalent education/experience
    • Five to seven years of experience in marketing communications, preferably in a trade association or credit union environment
    • Comprehensive understanding of marketing principles, advertising, and audience demographics
    • Skilled writing abilities supportive of marketing/advertising styles and objectives
    • Knowledge of and demonstrated expertise with social media platforms and analytics used to measure success
    • Excellent presentation, and written and verbal communication skills
    • Strong MS Office skills and video conferencing skills
    • Ability to work independently and complete projects as scheduled
    • Ability to exercise judgment and discretion regarding confidential matters and information
    • Ability to travelTo apply, please email cover letter and resume to Melissa Pomeroy, Chief Revenue Officer, Cooperative Credit Union Association (mpomeroy@ccua.org).

Keywords: The Cooperative Credit Union Association, Boston , Director of Marketing, CCUA, Marlborough, Mass, Advertising , Marlborough, Massachusetts

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