Search Engine Marketing (SEM) Analyst, FormSwift - Remote
Company: Dropbox
Location: Boston
Posted on: March 21, 2023
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Job Description:
Role Description As a Search Engine Marketing (SEM) Analyst at
FormSwift, you will play a crucial role in driving business growth
by creating, managing, and optimizing marketing campaigns on search
networks like Google Ads and Microsoft Ads.
With the majority of new customers originating from text ads on
these networks, your role will have an outsized impact on the
growth of FormSwift s customer base.
You will be directly responsible for many of our advertising
activities and will work closely with marketers, developers,
designers, and product managers to optimize each stage of our
product funnel.
You will also gain valuable expertise in marketing strategy and
data analytics.
At FormSwift by Dropbox, you ll have the opportunity to make a
significant contribution to a quickly evolving company.
This role is ideal for a creative, data-driven marketer who is
passionate about leveraging best practices in a collaborative
environment.
Your work will play a central role to FormSwift s success as we
expand into new channels and integrate our product into the Dropbox
ecosystem.
Responsibilities SEM account management: Manage and optimize
marketing activities to ensure profitable user growth.
Activities include ad testing, bid adjustments, A/B experiments,
landing page improvements, and more.
Marketing performance: Tracking, reporting, and analyzing the
performance of our marketing activities and ad-hoc analytics
requests.
Data analytics: Analyze internal customer data using database
queries (SQL), spreadsheet reporting (Excel), web analytics
platforms (Google/Adobe Analytics), and other software tools.
Ancillary marketing activities: Assist in secondary activities to
expand to new marketing channels, test new geographical markets,
and assist in other activities that require a collaboration with
other teams in design, product, or engineering.
Requirements 1-3 years of experience managing online marketing
campaigns Analytical mindset, particularly pertaining to the
performance of marketing campaigns and business metrics Strong
Excel skills (proficient with pivot tables, VLOOKUP, SUMIFS, and
statistical functions) Familiarity with online marketing channels
and concepts (LTV, CAC, ROAS, CVR, etc.)
Basic SQL skills Strong written and verbal communication skills
with ability to develop consumer-facing messaging and positioning
Bachelor s degree or equivalent work experience Total Rewards For
candidates hired in San Francisco metro, New York City metro, or
Seattle metro, the expected salary/On-Target Earnings (OTE) range
for the role is currently $108,100 - $127,200 - $146,300.
For candidates hired in the following locations: Austin (TX) metro,
Chicago metro, California (outside SF metro), Colorado, Connecticut
(outside NYC metro), Delaware, Massachusetts, New Hampshire, New
York (outside NYC metro), Oregon, Pennsylvania (outside NYC or DC
metro), Washington (outside Seattle metro) and Washington DC metro,
the expected salary/On-Target Earnings (OTE) range for the role is
currently $97,300 - $114,500 - $131,700.
For candidates hired in all other US locations, the expected
salary/On-Target Earnings (OTE) range for this role is currently
$86,500 - $101,800 - $117,100.
Range(s) is subject to change. Dropbox takes a number of factors
into account when determining individual starting pay, including
job and level they are hired into, location/metropolitan area,
skillset, and peer compensation.
Dropbox uses the zip code of an employee s remote work location to
determine which metropolitan pay range we use.
Salary/OTE is just one component of Dropbox s total rewards
package.
All regular employees are also eligible for the corporate bonus
program or a sales incentive (target included in OTE) as well as
stock in the form of Restricted Stock Units (RSUs).PandoLogic.
Keywords: Marketing Representative, Location: Boston, MA - 02108 ,
PL: 564876488
Keywords: Dropbox, Boston , Search Engine Marketing (SEM) Analyst, FormSwift - Remote, Advertising , Boston, Massachusetts
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