Digital Marketing Specialist

Company: Covaris
Location: Woburn
Posted on: March 21, 2023

Job Description:

Summary:
Being part of Covaris offers a unique opportunity to be part of a growing organization focused on ensuring customer success in the world of Life Sciences, Clinical Research, and many more. With our class-leading technology, outstanding growth over the years, and a strong focus on innovation, we give our people the resources and opportunities to make significant contributions to the world of Biotechnology. Covaris continues to innovate pre-analytical sample preparation technologies to accelerate the pace of research and drug discovery with its proprietary and patented Adaptive Focused Acoustics - (AFA -) technology, which in turn, enables very high-throughput pre-analytical processes that is extensively used across a wide array of applications in Genomics, Proteomics, Cell Biology and Drug Discovery.
The Digital Marketing Specialist (DMS) will be a key member of a growing multi-disciplinary collaborative team that ensures success for the end-users of a unique technology. In this role, DMS will be responsible for implementing all digital marketing campaigns with a strong focus on generating leads, nurturing opportunities, and enhancing the organization's ecommerce website. The DMS will also be responsible for conducting market research and will actively engage with the business to optimize performance of our digital strategies.
The position is ideal for a self-motivated individual with a scientific background and experience in marketing, product management, sales and/or business development, specifically with analytical instrumentation, consumables, and reagents that enable high-throughput biology. Reporting to the Sr. Director of Marketing, the candidate will also work closely with the Global Marketing Manager to plan and implement digital campaigns.
Essential Responsibilities: The employee may be required to perform all, or a combination of the following essential responsibilities as determined by business necessity. Key activities:

• Developing and implementing a digital marketing strategy - in close collaboration with Global Marketing Manager
• Monitoring, optimizing and enhancing organizational and ecommerce website - in close collaboration with other members of the Marketing team
• Tracking digital marketing metrics and making suggestions for optimization when and where necessary
• Managing and executing the digital marketing calendar
• Maintaining the online presence and assuring a positive view of the company
• Increasing and monitoring market awareness about Covaris' products and workflows
• Monitoring social media for mentions and responding to posts as appropriate
• Creating and maintaining social media content
• Ideate, develop, and promote customer facing interactive tools for the website
• Creating and updating digital marketing reports - weekly and monthly
• Overseeing the digital marketing budget Non-Essential Responsibilities: In addition to the essential responsibilities listed above, the employee may be required to perform other non-essential functions. Employees are required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor. Qualifications: - Basic understanding of Genomics, Proteomics, or MultiOmics - Minimum of a bachelor's degree in Marketing or similar field - 3+ years of experience as a Digital Marketing Specialist or similar role - Experience with CRM systems (Salesforce) and digital marketing automation software (Pardot) - Experience with Google Ads and Google Analytics - Knowledge of web publishing - Proficiency with SEO tools - Superb verbal and written communication skills - Strong interpersonal skills - Strong problem-solving skills - Ability to work well in a team environment - Strong time management skills - Excellent multitasking skills - Strong analytical skills - Highly developed attention to detail - Ability to work in a fast-paced environment - Ability to prioritize tasks and meet deadlines
  Reasonable Accommodation: Covaris is committed to the spirit and the letter of the Americans with Disabilities Act. All requirements are subject to possible modification to reasonably accommodate otherwise qualified individuals.

Keywords: Covaris, Boston , Digital Marketing Specialist, Advertising , Woburn, Massachusetts