Digital Marketing Specialist
Company: Covaris
Location: Woburn
Posted on: March 21, 2023
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Job Description:
Summary:
Being part of Covaris offers a unique opportunity to be part of a
growing organization focused on ensuring customer success in the
world of Life Sciences, Clinical Research, and many more. With our
class-leading technology, outstanding growth over the years, and a
strong focus on innovation, we give our people the resources and
opportunities to make significant contributions to the world of
Biotechnology. Covaris continues to innovate pre-analytical sample
preparation technologies to accelerate the pace of research and
drug discovery with its proprietary and patented Adaptive Focused
Acoustics - (AFA -) technology, which in turn, enables very
high-throughput pre-analytical processes that is extensively used
across a wide array of applications in Genomics, Proteomics, Cell
Biology and Drug Discovery.
The Digital Marketing Specialist (DMS) will be a key member of a
growing multi-disciplinary collaborative team that ensures success
for the end-users of a unique technology. In this role, DMS will be
responsible for implementing all digital marketing campaigns with a
strong focus on generating leads, nurturing opportunities, and
enhancing the organization's ecommerce website. The DMS will also
be responsible for conducting market research and will actively
engage with the business to optimize performance of our digital
strategies.
The position is ideal for a self-motivated individual with a
scientific background and experience in marketing, product
management, sales and/or business development, specifically with
analytical instrumentation, consumables, and reagents that enable
high-throughput biology. Reporting to the Sr. Director of
Marketing, the candidate will also work closely with the Global
Marketing Manager to plan and implement digital campaigns.
Essential Responsibilities: The employee may be required to perform
all, or a combination of the following essential responsibilities
as determined by business necessity. Key activities:
Reasonable Accommodation: Covaris is committed to the spirit and
the letter of the Americans with Disabilities Act. All requirements
are subject to possible modification to reasonably accommodate
otherwise qualified individuals.
Keywords: Covaris, Boston , Digital Marketing Specialist, Advertising , Woburn, Massachusetts
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