Product Marketing Analyst

Company: Natixis Global Asset Management
Location: Boston
Posted on: May 29, 2023

Job Description:

Overview:
Responsible for the preparation and maintenance of foundational product materials - ensuring accuracy and timeliness for U.S. business units. Collect and compile key information for team, assist Product with special projects and resolve any issues/challenges in a proactive, professional manner. Adhere to and exemplify policies/expectations pertaining to affiliate and internal business partner relationships. This is a hybrid role based in Boston, MA.
Responsibilities:
--- Prepare, update, and maintain large volumes of marketing materials in support of marketing/sales, including but not limited to performance communications: fact sheets, pitchbooks, and commentaries.
--- Gather and coordinate data. Work with various departments to lead projects from inception through completion, ensuring accuracy, consistency, and speed-to-market.
--- Responsible for any/all assigned affiliate/channel/business unit collateral.
--- Maintain database of completed marketing materials and other required information.
--- Interact effectively with all internal business partners, including compliance, Design, Sales, Fulfillment, ISG, Product.
--- Work in partnership with Channel Account Managers to ensure content and standard processes are demonstrated across all channels, as appropriate.
--- Help facilitate and work within framework of quarter-end responsibilities. Assist in planning/implementing quarterly updates of all performance collateral under tight time limits, ensuring updates prior to any data expiration.
--- Proactively improve and build knowledge of investment industry and asset management business through training offered internally, externally, through conference opportunities, sales call listening, etc.
--- Bring a degree of expertise on marketing audiences relative to certain product content types.
--- Be adept at coupling product and audience knowledge to then help drive product content strategy.
--- Seek out and participate in regular product training via internal channels, affiliate programs Maintain responsibility for self-training on products and product types.
--- Think critically about process and responsibilities. Ask questions and make decisions based on need for increased efficiency and improved speed to market.
Qualifications:
--- 1-2+ years industry experience, ideally in marketing communications.
--- Previous experience working for an asset manager with an understanding of various investment vehicles such as mutual funds, ETFs, and separately managed accounts.
--- An appetite for improving investment and product knowledge.
--- Bachelor's degree required (experience in marketing or finance preferred).
--- Team-based, with proven track record to complete tasks independently.
--- Proactive and results oriented; innovative.
--- Collaborative, creative, and open mind to idea exchange.
--- Demonstrated project and time management skills.
--- Strong attention to detail and accuracy.
--- Proficient to expert in MS Word, Excel, and PowerPoint.
--- Experience with Workfront, AdTrax and Adobe a plus.
#NatixisIMCulture
Natixis Investment Managers is an equal opportunity employer and does not discriminate in recruiting, hiring, training, promotion or other terms, conditions and privileges of employment on the basis of race, color, age, national origin, ancestry, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information, military or veteran status, physical or mental disability, or any other status protected by law.

Keywords: Natixis Global Asset Management, Boston , Product Marketing Analyst, Advertising , Boston, Massachusetts