Associate Director, Healthcare Marketing

Company: Chewy
Location: Boston
Posted on: May 28, 2023

Job Description:

Our Opportunity:
Chewy's mission is to be the most trusted and convenient destination for pet parents and partners everywhere! We view pets (and pet parents) as family and are passionate about meeting their needs and exceeding customer expectations through every interaction. Within Chewy, the Chewy Health team is focused on redefining how vets and pet parents care for pets. We are on a multi-year journey to reinvent the experience of how we work with the veterinary community to provide them with the tools they need to make their jobs easier, so they can focus on what matters most, caring for pets.
As part of this mission, the Chewy Healthcare Marketing Team is hiring an Associate Director, B2B Marketing to define, implement, and lead the marketing strategy and initiative roadmap to engage veterinarians and our partners (B2B) with the goal of enabling our comprehensive software solution within the veterinary community. This role will lead B2B marketing on a national, regional, and local scale. You will focus specifically on growing Chewy Health's presence in the market as well as full funnel activity with brand building, modern demand generation standard processes, and B2B2C program execution. Collaborating closely with our business partners, creative teams, PR, and product development teams, you will be responsible for coordinating effectively across teams, defining shared priorities, and delivering measurable results.
What You'll Do:

• 
  
• 
  Develop the value proposition and positioning to demonstrate the unique selling points for our platform and products and be the authority in the needs and value drivers for veterinarians & their staff and our product features and benefits.
  
  
• 
  Build marketing strategy, roadmap and GTM plans to engage the veterinarian community and specific sales targets.
  
  
• 
  Collaborate with our veterinarian partners to create effective B2B2C programs engaging their clients/patients, (pet parents).
  
  
• 
  Partner with creative team to drive the creative strategy, development and editorial oversight of content
  
  
• 
  Maintain feedback loop between Sales and Customer Success: Optimize campaigns and find opportunities for pipeline acceleration, sales conversions, and customer success
  
  
• 
  Create repeatable processes, templates and standard methodologies for integrated campaign development and management
  
  
• 
  Measure, track, and report performance across campaigns and content, presenting key takeaways to drive improvement of future performance
  
  
• 
  Work closely with Sales and Product teams to define personas and determine segmented marketing messages
  
  
• 
  What You'll Need:
  
  
• 
  8+ years of marketing experience in related field with 5+ years B2B marketing experience
  
  
• 
  Demonstrated success building and scaling sales enablement marketing in a retail, healthcare, hospitality or consumer services business
  
  
• 
  Experience developing effective marketing materials for sales and account teams that contribute to growth
  
  
• 
  Proven track record of leading and implementing large projects from start to finish, including project management, data gathering, identifying and mitigating development and implementation risks, problem solving and communicating recommendations
  
  
• 
  Experience working with internal and/or external agencies and creative teams
  
  
• 
  High attention to detail and shown ability to run multiple, challenging priorities simultaneously
  
  
• 
  Experience in developing strategic briefs for creative partners
  
  
• 
  Ability to think and perform both tactically and strategically
  
  
• 
  Comfortable in a fast paced, self-starter environment
  
  
• 
  Pragmatic and creative leader who puts the customer at the center of everything
  
  
• 
  Strong written and verbal communication skills, strong sense of ownership, urgency and drive
  
  
• 
  Position may require travel
  
  
  Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
  If you have a question regarding your application, please contact HR@chewy.com.
  To access Chewy's Customer Privacy Policy, please click here (https://www.chewy.com/app/content/privacy) . To access Chewy's California CPRA Job Applicant Privacy Policy, please click here (https://chewyinc.phenompro.com/us/en/privacy-policy) .

Keywords: Chewy, Boston , Associate Director, Healthcare Marketing, Advertising , Boston, Massachusetts