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Director of Channel Marketing

Company: PTC
Location: Boston
Posted on: May 28, 2023

Job Description:

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
It's fun to work in a company where people truly BELIEVE in what they're doing!
Partners are an integral part of how PTC brings products to market, services our customers, and builds new relationships around the world. We are looking for strategic, collaborative professional who is a partner and channel marketing expert to work alongside Partnership leadership to guide how marketing can influence the success of business drivers. In this role you will play a vital role in both developing organizational strategy and defining and evolving the marketing strategy, for how we enable our partner ecosystem to drive revenue. If you have a successful track record of driving meaningful change and helping channel, technology and alliance partners bring campaigns to market to drive awareness and create demand, we want to talk with you!
Who you are:
A collaborative, strategic business partner and advocate for channel marketing who will:

  • Proactively establish yourself as a strategic business partner to the Global Channel and Partner organization
  • Gain an in-depth understanding of PTC's partners and their marketing strengths
  • Drive channel marketing strategies and initiatives, owning the development, execution, and measurement of strategic quarterly and annual marketing plans
  • Define the marketing strategy with key technology and alliances partners
  • Maintain overall budget for the channel marketing team: allocating, tracking, and inspecting ROI on expenses
  • Evolve the strategy for how we work with channel partners to drive greater value
  • Manage, build and motivate a team of international channel marketers A data-driven, pipeline focused marketer who will:
    • Develop tailored, actionable, and data-driven campaigns that drive the right leading indicators of success and drive pipeline for PTC products and services
    • Work with PTC Marketing to build programs that source pipeline for the channel and ensure that partners follow-up and report on PTC generated leads
    • Establish the right lead and lag metrics to track partner marketing performance and MDF
    • Work with Marketing Analytics to establish dashboards that provide regular updates and insights to the business A partner marketing enablement champion who will:
      • Work with channel partners to ensure the consistent implementation of PTC's brand, messaging, campaigns, and assets (including social media, websites and PR)
      • Coordinate co-marketing with technology and alliances partners
      • Understand and guide channel partners on what good marketing looks like
      • Manage and evolve the MDF program to help channel partners optimize their spending, and maximize their ROI
        • Evaluate, approve and track MDF requests and spends
        • Work with Marketing Analytics to build an ROI driven MDF dashboard What you bring:
          • A strategic, data-driven approach to marketing and business partnership
          • 10+ years of experience in channel marketing, preferably with both vendor-side and distributor-side global experience in the technology industry
          • Proven record of driving channel marketing programs and activities that deliver measurable and meaningful business results
          • Experience with all facets of partner marketing, including partner communications and education, partner enablement toolkits, co-marketing programs, and management and tracking on an individual partner basis
          • Ability to work within budgets and with strict deadline requirements
          • Excellent verbal and written communications skills
          • Strong analytical and project management skills
          • Ability to multi-task in a dynamic environment.
          • Ability to present clear and concise information to team, internal customers, and external customers
            At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
            Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.
            If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

Keywords: PTC, Boston , Director of Channel Marketing, Advertising , Boston, Massachusetts

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