Search Marketing Co-op

Company: Boston Consulting Group
Location: Boston
Posted on: September 18, 2023

Job Description:

WHAT YOU''LL DO

* Support ongoing site-wide SEO efforts which include content, on-page, off-page, and technical optimizations
* Support strategies to maximize exposure of BCG content through search
* Work closely with web, editorial, and BI teams to execute on cross-functional campaigns related to search
* Assist with internal site search optimizations, ensuring content tagging best practices are followed across the organization
* Work with representatives from local marketing teams to address their needs and offer suggestion on promoting content locally through search
* Pursue educational opportunities and seek to educate coworkers on SEO best practices
* Craft metadata, perform keyword research, and help support the overarching content and strategies

YOU''RE GOOD AT

* Self-starting and working independently
* Being a team player and collaborating and communicating transparently with team members
* Multi-tasking in a fast-paced environment
* Organizing and managing multiple projects
* Learning new technologies and skills

YOU BRING (EXPERIENCE & QUALIFICATIONS)

* Must be an undergraduate student currently enrolled in Northeastern University and approved by the university to participate in the January to June 2024 co-op cycle
* Critical thinker and ability to problem solve and propose solutions---
* Default to proactivity and responsibility for self and team---
* Excellent communication skills - both written and oral - to manage priorities, expectations, and communicate strategy and results directly to stakeholders.---
* Ability to measure the effectiveness of strategy (rankings, traffic, and on-page conversions) and make strategic decisions based on data.---

YOU''LL WORK WITH
The Global Email Marketing team is a truly motivated, innovative, and supportive global team. The E-mail Marketing Associate would get to work with teammates and stakeholders based across the globe. E-mail work is interwoven with many other digital efforts, and our team collaborates often with: Branding/Design, Social Media, User Experience, Content Editors, and Data/Business Intelligence.

Keywords: Boston Consulting Group, Boston , Search Marketing Co-op, Advertising , Boston, Massachusetts