Search Marketing Co-op
Company: Boston Consulting Group
Location: Boston
Posted on: September 18, 2023
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Job Description:
WHAT YOU''LL DO
* Support ongoing site-wide SEO efforts which include content,
on-page, off-page, and technical optimizations
* Support strategies to maximize exposure of BCG content through
search
* Work closely with web, editorial, and BI teams to execute on
cross-functional campaigns related to search
* Assist with internal site search optimizations, ensuring content
tagging best practices are followed across the organization
* Work with representatives from local marketing teams to address
their needs and offer suggestion on promoting content locally
through search
* Pursue educational opportunities and seek to educate coworkers on
SEO best practices
* Craft metadata, perform keyword research, and help support the
overarching content and strategies
YOU''RE GOOD AT
* Self-starting and working independently
* Being a team player and collaborating and communicating
transparently with team members
* Multi-tasking in a fast-paced environment
* Organizing and managing multiple projects
* Learning new technologies and skills
YOU BRING (EXPERIENCE & QUALIFICATIONS)
* Must be an undergraduate student currently enrolled in
Northeastern University and approved by the university to
participate in the January to June 2024 co-op cycle
* Critical thinker and ability to problem solve and propose
solutions---
* Default to proactivity and responsibility for self and
team---
* Excellent communication skills - both written and oral - to
manage priorities, expectations, and communicate strategy and
results directly to stakeholders.---
* Ability to measure the effectiveness of strategy (rankings,
traffic, and on-page conversions) and make strategic decisions
based on data.---
YOU''LL WORK WITH
The Global Email Marketing team is a truly motivated, innovative,
and supportive global team. The E-mail Marketing Associate would
get to work with teammates and stakeholders based across the globe.
E-mail work is interwoven with many other digital efforts, and our
team collaborates often with: Branding/Design, Social Media, User
Experience, Content Editors, and Data/Business Intelligence.
Keywords: Boston Consulting Group, Boston , Search Marketing Co-op, Advertising , Boston, Massachusetts
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