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Global Marketing Activation & Orchestration Co-op

Company: Boston Consulting Group
Location: Boston
Posted on: September 19, 2023

Job Description:

WHAT YOU''LL DO As Global Marketing Activation and Orchestration Co-Op, you will play an important role with the Global Marketing Activation and Orchestration team to shape BCGs global positioning - which capabilities and themes does BCG stand for. In this role you will support our campaign managers in the activation of BCGs global flagship topics. You assist in the positioning strategy and the respective global campaigns and work with BCGs think tank Bruce Henderson Institute as well as BCGs Practice Areas, regions and local markets. Our campaign progress is regularly discussed with BCGs Marketing & Comms Leadership Team, (in particular the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer), As part of this position you will * Support the activation managers to define, execute and adapt omni-channel positioning campaigns across BCGs global communication channels as well as local markets worldwide * Identify the most relevant publications in BCGs existing editorial pipeline for broader activation * Assist in the close collaboration with colleagues from communication channels (e.g., public relations, social media and direct client communications and also internal communications), Practice Areas and local markets in an agile way of working * Work closely with the analytics team to integrate and measure the value and impact of the positioning campaign and its strategic partnerships * Assists in development and delivery of marketing assets for individual channels, e.g. social media YOU''RE GOOD AT * Understanding the objectives, target audience and channels of Marketing activations* Having a basic understanding and passion for the themes shaping todays global agenda (e.g., climate and sustainability, AI) and BCGs business priorities* Being able to creatively shape BCG content and media assets with the lens of a storytelling expert making it attractive for various amplification channels* Working collaboratively across teams in a matrixed organization - in an agile way* Working in a fast-paced, dynamic environment YOU BRING (EXPERIENCE & QUALIFICATIONS) * Must be an undergraduate student currently enrolled in Northeastern University and approved by the university to participate in the January to June 2024 co-op cycle * Work experience or academic background in marketing and communications * Experience in a professional services firm e.g., management consulting is a plus * Ability to work with different markets, cultures and travel as required * Advanced communication skills: oral, written and active listening * Fluent written and spoken English skills YOU''LL WORK WITH The Global Marketing Activation and Orchestration Co-Op will directly report to a Global Marketing Activation and Orchestration (Senior) Manager. The Activation & Orchestration Team is part of the broader Communications Team and works closely with BCGs Marketing & Comms Leadership Team, (in particular the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer). As part of this team you will work with global and local team members across the company, including leaders of business units and functional leaders (this includes Managing Directors & Partners, Marketing Directors and peers like other managers within BCGs marketing function)

Keywords: Boston Consulting Group, Boston , Global Marketing Activation & Orchestration Co-op, Advertising , Boston, Massachusetts

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