Commercial Marketing Manager - Americas, Abiomed

Company: Disability Solutions
Location: Danvers
Posted on: September 19, 2023

Job Description:

Abiomed is a pioneer and global leader in healthcare technology and innovation, with a mission of Recovering Hearts & Saving Lives . With corporate headquarters in Danvers, Massachusetts, and offices in Baltimore, MD, Aachen & Berlin, Germany and Tokyo, Japan, Abiomed's 1,700 employees form one of the fastest growing medical device companies in the world. We attract and retain exceptional talent with our collaborative culture, passion for our work, and a strong commitment to employee professional development. Patients First - Innovation - Winning Culture - Heart Recovery Commercial Marketing Manager- Americas We are seeking extraordinary talent to join our world-class medical device commercial marketing organization, dedicated to empowering our field teams and healthcare providers to profoundly impact patients' lives. With an unwavering commitment to excellence and a deep understanding of customer and field insights, we are at the forefront of shaping the future of cardiovascular care. As the Commercial Marketing Manager, you will be instrumental in crafting and executing cutting-edge commercial marketing strategies for Abiomed therapies and products throughout the Americas Region. You will spearhead US downstream marketing initiatives, encompassing product launches, campaigns, events, and trade shows while forging robust partnerships with clinical marketing, global upstream marketing and sales teams. Your collaborative and innovative efforts will propel the successful penetration of Abiomed's therapies, enabling the field commercial organization to thrive and deliver unparalleled patient outcomes. Key Responsibilities

• Oversee regional marketing strategy, planning, and execution, while being accountable for indication/therapy results.
• Launch Abiomed's new products and indications to the Americas region.
• Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc) designed to overcome referral pathway obstacles and promote heart recovery initiatives.
• Introduce key messages, clinical evidence, and best practices to the field commercial organization.
• Generate engagement opportunities for the field to help them be present, relevant, and build consensus within their healthcare provider customers.
• Execute field communication and training strategies
• Showcase new products and messaging across various marketing channels, including advertisements, tradeshows, and digital channels (web, social media, etc)
• Execute HCP advertising strategy.
• Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors.
• Develop and maintain knowledge of current literature, emerging science, technological developments, and trends related to relevant therapies and competitive products.
• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
• Foster strong relationships with key opinion leaders, industry partners, and customers to enhance Abiomed's brand reputation and market presence.

Keywords: Disability Solutions, Boston , Commercial Marketing Manager - Americas, Abiomed, Advertising , Danvers, Massachusetts