Search Marketing Co-op

Company: Boston Consulting Group
Location: Boston
Posted on: September 19, 2023

Job Description:

WHAT YOU''LL DO * Support ongoing site-wide SEO efforts which include content, on-page, off-page, and technical optimizations * Support strategies to maximize exposure of BCG content through search * Work closely with web, editorial, and BI teams to execute on cross-functional campaigns related to search * Assist with internal site search optimizations, ensuring content tagging best practices are followed across the organization * Work with representatives from local marketing teams to address their needs and offer suggestion on promoting content locally through search * Pursue educational opportunities and seek to educate coworkers on SEO best practices * Craft metadata, perform keyword research, and help support the overarching content and strategies YOU''RE GOOD AT * Self-starting and working independently * Being a team player and collaborating and communicating transparently with team members * Multi-tasking in a fast-paced environment * Organizing and managing multiple projects * Learning new technologies and skills YOU BRING (EXPERIENCE & QUALIFICATIONS) * Must be an undergraduate student currently enrolled in Northeastern University and approved by the university to participate in the January to June 2024 co-op cycle * Critical thinker and ability to problem solve and propose solutions * Default to proactivity and responsibility for self and team * Excellent communication skills - both written and oral - to manage priorities, expectations, and communicate strategy and results directly to stakeholders. * Ability to measure the effectiveness of strategy (rankings, traffic, and on-page conversions) and make strategic decisions based on data. YOU''LL WORK WITH The Global Email Marketing team is a truly motivated, innovative, and supportive global team. The E-mail Marketing Associate would get to work with teammates and stakeholders based across the globe. E-mail work is interwoven with many other digital efforts, and our team collaborates often with: Branding/Design, Social Media, User Experience, Content Editors, and Data/Business Intelligence.

Keywords: Boston Consulting Group, Boston , Search Marketing Co-op, Advertising , Boston, Massachusetts