Director, Strategy, Growth, and Marketing
Company: Klein Hersh International
Location: Boston
Posted on: November 18, 2023
Job Description:
Our client manufactures advanced sample preparation tools based
on a unique technology platform.
The Director, Strategy, Growth and Marketing reports to the CEO and
is responsible for the development and implementation of global
marketing plans to grow and diversify the product portfolio. This
leader will collaborate with the marketing team, product
development, business development, R&D, applications, quality,
engineering, manufacturing, operations, and regional sales
leadership to ensure clear stakeholder alignment and smooth
execution. This role is responsible for the full spectrum of
upstream and downstream marketing activities, including marketing
analytics, brand strategy, digital channels, marketing
communications, pricing and promotional strategy. This role will
also work to develop and mentor the marketing organization to raise
overall team capability.
Key Responsibilities
- Conduct in-depth analyses of the company's current markets,
competitive landscape, and commercial progress in order to inform
the development of strategies that will drive enhanced revenue
growth
- Develop clear customer segmentation to enable effective
targeting and positioning of our client's products in multiple
segments and geographies
- Deliver strategy through effective brand messaging across all
marketing channels. Develop metrics across channels to measure
channel effectiveness
- Manage review of target acquisitions and partnership space,
with targeted companies & technologies
- Partner with solutions team to develop value proposition and
market size by workflow. Identify key share owners for each
workflow market
- Lead marketing outreach including conference schedule and new
product launch messaging
- Develop and lead implementation of pricing and promotional
strategies for all products globally
- Assess skills and talent of Marketing organization and partner
with HR to create development plans that build leadership strength
and increase overall team capability
Key Requirements
- BS or advanced degree in relevant scientific or business
discipline.
- Direct experience in the Life Sciences industry
- 5+ years of progressive leadership experience in a Marketing
organization
- 3+ years of experience in a role focused on brand
leadership
- Experience across all areas of the marketing function, both
upstream and downstream.
- Strong people leadership skills including the ability to
develop and mentor the team and grow leaders within
- Open to new and different approaches and taking calculated
risks
- Strategic thinker with excellent executional
management
- Ability to adapt leadership and communication style to our
client's core values
- Ability to successfully communicate complex matters up, down,
and across the organization
- Combination of experience in established and emerging
companies
- Comfort with using analytics to drive decisions
- 10% travel, primarily domestic
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Keywords: Klein Hersh International, Boston , Director, Strategy, Growth, and Marketing, Advertising , Boston, Massachusetts
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