Marketing Professional

Company: IPG Photonics
Location: Marlborough
Posted on: November 20, 2023

Job Description:

IPG Photonics is revolutionizing the laser industry as the pioneering developer and leading producer of fiber lasers and amplifiers. Headquartered in Marlborough, MA, IPG has over 6,500 employees in more than 30 locations around the world. We aspire to work together with our employees and customers to apply light in ways that improve life. -
Our mission is to develop innovative laser solutions to make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged, diverse, and thriving workforce that drives a sustainable future for our company and society.
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Working at IPG Photonics you can expect challenging projects, a motivating and friendly environment, and competitive benefits.
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This exciting new role will oversee all corporate marketing operations to maximize speed of production, increase team efficiency and provide flexibility for agility and global scalability. You will work alongside product marketing, demand generation, web, social media and event managers, as well as internal creative teams to increase communication and collaboration, and effectively manage the day-to-day priorities, resources and strategies that align with business goals.
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Beyond managing operations, your proven strategic and campaign experience will provide additional value, as will your ability to develop processes and workflows with governance and continuous optimization. - Marketing strategy is only as effective as its execution, which you will oversee and improve. - You also realize that lack of standardization and mismanagement of resources can cause campaigns and programs to be ineffective resulting in missed opportunities and wasted budgets.
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You will bring a solid understanding of existing marketing technology platforms and how best to fully utilize. - And, you are able to identify capability gaps across the team and systems with recommendations for improvement and manage the steps to achieve.
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Responsibilities:
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• Day-to-day management of all corporate marketing operations
  
• Improving existing processes and creating new workflows to increase department efficiency
  
• Owning the work management platform
  
• Effectively linking marketing strategy to execution
  
• Providing support and resources to close capabilities gaps
  
• Collaborating to create strategy for integrated marketing campaigns based on market segments to gain new customers and build repeat business
  
• Managing the execution, monitoring and measurement of marketing campaigns and programs
  
• Use data and feedback from previous and ongoing efforts to improve new initiatives
  
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  Qualifications:
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  • Bachelor degree in Marketing, Business, Communications or related fields
    
  • 5+ years of direct end-to-end marketing experience
    
  • Prior experience with a global technology company is highly desirable
    
  • Exceptional communication, project management and problem-solving skills
    
  • In-depth knowledge of marketing strategy and running B2B and B2C campaigns
    
  • Ability to manage department operations and multiple marketing programs simultaneously -
    
  • A firm understanding of current marketing trends
    
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    IPG Photonics is the world leader of fiber laser technology, producing the most reliable fiber lasers and systems used across nearly every industry and application. - From materials processing applications such as cutting and welding to microprocessing consumer electronics and medical devices, innovative solutions for EV manufacturing, aerospace applications and scientific research --- IPG continues to pioneer and innovate products and solutions that increase quality and productivity for our customers while driving down the cost of end-products for consumers.

Keywords: IPG Photonics, Boston , Marketing Professional, Advertising , Marlborough, Massachusetts