Consumer, Full Funnel Marketing Director

Company: MARKETSEARCH RECRUITING
Location: Boston
Posted on: September 3, 2024

Job Description:

On site in Greater Boston.
Company Overview: Our client, a leading regional retailer, is seeking an experienced and innovative r to drive in-store traffic and elevate the brand's presence. This dynamic role requires a strategic thinker with a robust digital marketing background and a passion for delivering results. The successful candidate will report directly to the CEO and work closely with a collaborative and high-performing team.
Key Responsibilities:

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• Digital Strategy Development:
  
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  • Lead the development and execution of across SEO, paid media, and social channels.
    
  • Oversee and optimize the performance of external full-service agencies to ensure alignment with company goals.
    
    
    
  • Promotional Calendar & Trade Shows:
    
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    • Plan and execute a to drive traffic and sales.
      
    • Coordinate and manage trade show participation to enhance brand visibility and generate leads.
      
      
      
    • Analytical & Data-Driven Marketing:
      
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      • Utilize and guide future marketing initiatives.
        
      • Implement and refine marketing strategies based on insights from consumer behavior and segmentation analysis.
        
        
        
      • Team Leadership:
        
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        • Manage and mentor two marketing direct reports, fostering a collaborative and innovative team environment.
          
        • Ensure seamless coordination and communication across the marketing team and other departments.
          
          
          
        • Direct Marketing & Segmentation:
          
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          • Develop and execute direct marketing campaigns, leveraging segmentation to target specific consumer groups effectively.
            
          • Innovate and bring new marketing ideas to life in the direct-to-consumer retail space.
            
            
            
            Qualifications:
            
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            • Experience:
              
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              • Proven track record in driving traffic to retail locations through digital and direct marketing strategies.
                
              • Extensive experience in
                
              • Demonstrated success in planning and executing promotional calendars and trade show participation.
                
              • Strong analytical skills with the ability to interpret data and guide decision-making.
                
                
                
              • Skills:
                
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                • Expertise in digital marketing tools and platforms.
                  
                • Excellent project management and organizational skills.
                  
                • Highly collaborative team player with strong interpersonal skills.
                  
                • Creative thinker with the ability to bring innovative marketing ideas to life.
                  
                  
                  
                • Education:
                  
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                  • Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
                    
                    
                    
                    Work Environment:
                    
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                    • This position requires in-office presence two days a week at our client's Boston, south location.
                      
                    • Highly collaborative and inclusive team culture where every idea is considered and valued.
                      
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Keywords: MARKETSEARCH RECRUITING, Boston , Consumer, Full Funnel Marketing Director, Advertising , Boston, Massachusetts