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Sales and Marketing Manager

Company: Steele Canvas Basket Corp
Location: Boston
Posted on: July 15, 2019

Job Description:

About Steele Canvas:Steele Canvas Basketis a high-growth consumer and industrial products company that has been family-owned and operated almost 100 years. Since 1921 the shapes, sizes and materials ran the gamut, but the quality and craftsmanship have never changed. Whether making enormous custom baskets for the Macy's Thanksgiving Day Parade balloons, household baskets for high-end retailers like Crate & Barrel and West Elm, or the industrial canvas trucks used every day on construction sites from coast to coast, Steele is up to the job. Steele Canvas continues to proudly manufacture in Massachusetts. About the role: After almost a century, we are hiring our first sales and marketing professional. The Manager of sales and marketing will be a key player in providing exceptional service to our industrial and boutique customers and to building our brand and relationships with new customers. ---Reporting to the owners, the Marketing and Sales Manager will: Become a product expert and understand what has made us successful to dateSegment our customers, gathering consumer data, analyzing and providing insights to drive marketing spend decisions Develop sales campaigns to target new customer segmentsBuild annual marketing campaigns designed to reach the new customer segments, and to engage existing boutique and commercial clients Develop content for digital and print marketing and design monthly promotions Maintain and improve our web presence/ website About you:You have and undergraduate degree and 5+ years of relevant work experience in a sales and marketing roleYou have creative ideas and will roll up your sleeves to execute (our sales and marketing will be done in house, we will not rely upon agencies)You build strong customer relationships and can manage discerning clientsYou have experience with segmentation and campaign designYou are comfortable driving outreach efforts to new customersYou are flexible and able to operate in an "all hands on deck" environmentYou take initiative and can work autonomously, even in ambiguous situations If you meet the criteria above and would like to learn more, please send usyour resume at . We would also love to get a sense for your creative approach. If you have an example of your digital or print work, please send that along with your resume.

Keywords: Steele Canvas Basket Corp, Boston , Sales and Marketing Manager, Advertising , Boston, Massachusetts

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