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Senior Marketing Analytics Specialist

Company: PTC Inc.
Location: Needham, MA
Posted on: September 13, 2018

Job Description:

Act as a subject matter expert and recommend “best practices” related to
digital marketing strategies for PTC programs. Perform analysis and
insight into key metrics and provide recommendations for improving
performance in critical campaign areas and throughout the marketing funnel.
Work with all levels of marketing staff to understand and establish goals,
determine required data sources, and establish marketing benchmarks and
metrics. Develop and provide ongoing input concerning timely and
comprehensive reporting and dashboards that provide actionable metrics used
to drive marketing decisions. Participate in Marketing Operations scoping
and development of Business Intelligence (BI) implementations. Provide
training across all marketing groups in the use of analytics dashboards and
reporting.

Education & Experience Requirements: Master's degree in marketing,
engineering, computer science, mathematics or related field (willing to
accept foreign education equivalent) and no experience. Or, alternatively,
a Bachelor's degree in marketing, engineering, computer science,
mathematics or related field (willing to accept foreign education
equivalent) and 3 years of experience generating and analyzing reports and
data related to marketing analytics in a Business to Business technology
environment. Specific skills/other requirements – must also possess 3 years
of experience in each of the following: 1) Leveraging Salesforce.com,
Siebel or Goldmine Customer Relationship Management (CRM) and sales
management systems to determine and measure campaign effectiveness; 2)
Leveraging Google Analytics and Google Search Console tools to generate
reports and analyze data for inbound and web analytics in a Business to
Business technology environment; 3) Leveraging Eloqua, Marketo, Silver Pop
or Hubspot marketing automation systems to enable tracking, performance
evaluation, and optimization; and, 4) Working with OBIEE or Business
Objects Tableau Business Intelligence (BI) tools to present and translate
key technical learnings and actionable insights to inform business
decisions.

Submit resume to resumes@ptc.com and include job title and “Job Code GCYL”
in the subject line.

Keywords: PTC Inc., Boston , Senior Marketing Analytics Specialist, Computer , Needham, MA, Massachusetts


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