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Senior Analyst III (Marketing US/B2B Acquisition)

Company: Wayfair LLC
Location: Boston, MA
Posted on: May 22, 2019

Job Description:

Multiple Openings. Senior Analyst III (Marketing US/B2B Acquisition) for Wayfair LLC in Boston, MA to analyze and
optimize multimillion dollar marketing budget to meet ROI goals and grow business; drive entire marketing channel
including budget, campaign execution, and revenue growth; develop strategy for priority initiatives and drive step
change improvements in performance; utilize Google AdWords to optimize campaigns on ongoing basis; closely
monitor campaign performance daily, identify trends, react to deviations, and optimize quickly and strategically;
cultivate and strengthen relationships with external partners and vendors; institute rigorous test-and-learn
methodology; and join with Data Science and Engineering teams to contribute to continuous improvement of
customer experience. Requires Master's degree in Finance, Engineering, Mathematics, Economics, Statistics or
similar quantitative field (willing to accept foreign education equivalent) plus two (2) years of experience performing
quantitative and statistical modelling for business analysis or, alternatively, a Bachelor's degree in Finance,
Engineering, Mathematics, Economics, Statistics or similar quantitative field (willing to accept foreign education
equivalent) and five (5) years of experience performing quantitative and statistical modelling for business analysis. One
year of experience must include: Creating strategic roadmaps for growth and managing implementation against
deadlines and milestones; Performing experimental design and hypothesis testing including A/B testing and
Multivariate testing (MVT); Building predictive models, using historical data to predict target markets, customer
segments, messaging and spending; Evaluating predictive models including ROI analysis and back testing on
historical data for evaluating future predictions; Interfacing with cross-functional teams, UE designers, graphic
designers, Data Science, Big Data Analytics, StoreFront, Ad Tech, and QA teams; Leading cross functional teams of
engineers, data scientists, and other specialists throughout the strategic growth initiative development process;
Developing business cases and financial strategy for product development, including defining business goals,
creating execution steps, and analyzing business return; Reporting on business case analysis and revenue analysis
using Excel; and Developing presentations using PowerPoint.
Wayfair LLC is willing to accept a suitable combination of education, experience, and/or training to satisfy the
requirements. Apply online: https://www.wayfaircareers.com/jobs/4294536002?lang=en-us

Keywords: Wayfair LLC, Boston , Senior Analyst III (Marketing US/B2B Acquisition), Computer , Boston, MA, Massachusetts


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