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Senior Technical Marketing Engineer - Online Products

Company: The MathWorks, Inc.
Location: Natick, MA
Posted on: September 23, 2019

Job Description:

Working under the direction of the Product Marketing Manager, will be responsible for contributing to the marketing

and sales of MathWorks MATLAB Online products; designing and developing sophisticated software product models

and simulations to demonstrate MathWorks MATLAB Online product capabilities on cloud and mobile platforms;

applying an expertise in MATLAB coding and software development in an SaaS and cloud environment; developing

technical engineering demonstrations of MathWorks modeling, simulation and analysis software to support the

companys industry marketing activities; building data analytics integration models and analytics systems to perform

customer experience analysis and analyze usage data to support data-driven decisions; gathering customer software

requirements to inform development and customization of the online and mobile MATLAB product experience;

developing product system requirements to support marketing and sales materials including web pages, videos, and

user engineering stories; driving the Go-to-Market strategy for MATLAB Online; serving as the internal engineering

champion to advocate for the unique engineering specifications and requirements of an online and mobile product

experience; measuring adoption and developing plans to increase usage and growth; demonstrating additional

engineering functionality that may be exploited by a customers unique engineering environment; planning focused

competitive analysis and developing positioning and response; and working with other product teams to bring their

products online. Requires frequent travel and on short notice.

Education and Experience:

Masters degree or higher (or foreign education equivalent) in Engineering, Computer Science, or Business

Administration and three (3) years of experience in job offered or three (3) years of experience developing marketing

strategies and materials for simulation and modeling software.

Special Requirements:

Demonstrated expertise programming in MATLAB and developing software application marketing strategy in an

SaaS and cloud environment.

Demonstrated expertise performing data analytics and modeling of software product usage, user activity, and

user experience to support new features and functionalities for product enhancement; building data integration

models and analytics systems to perform customer service or experience analysis; and analyzing usage data to

support data-driven decision making.

Demonstrated expertise in technical product management, including marketing research and market analysis to

inform conversations with development, technical support and sales stakeholders for the development of a product


Demonstrated expertise developing technical marketing or customer support demonstrations of modeling,

simulation and analysis software; creating product demonstration materials and program specifications; and

conducting Voice of the Customer/Client sessions, mapping troubleshooting workflows, and developing technical

reference or instructional guides.

[Expertise may be gained during Graduate program.]

For the position listed above, interested candidates may search by job code 21831 for specific job details and

requirements and apply online on the Careers Page at

Keywords: The MathWorks, Inc., Boston , Senior Technical Marketing Engineer - Online Products, Engineering , Natick, MA, Massachusetts

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