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Marketing Manager --- Business Banking & Commercial Banking

Company: Santander Holdings USA Inc
Location: Boston
Posted on: August 3, 2020

Job Description:

Marketing Manager --- Business Banking & Commercial Banking - 2002347 Description Santander has an exciting opportunity available to join an outstanding Marketing team The Marketing Manager will develop, implement and evaluate marketing campaigns working within guidelines of the annual marketing plan. This position supports the marketing needs of our Business Banking segment and our Commercial Banking division. S/he is responsible for developing and implementing programs that drive acquisition, deepen client engagement and build awareness. The Marketing Manager ideates and executes on new marketing opportunities and the best tactics to support a business need. S/he understands complex needs from the business and from the market, and simplifies into a clear and actionable plan to management as needed. Duties and Responsibilities Engages and communicates with key business partners to align priorities and influence business areas. Presents and messages actionable and relevant information around marketing plans and deliverables to management as needed. Ensures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics team to gauge campaign performance and report ROI. Manages projects related to all Business Banking and Commercial Banking products and services, including developing and implementing marketing plans for product launches and product updates. Works independently and with designated external agencies to deliver marketing initiatives. At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply. Qualifications Bachelor's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field or equivalent work experience. 0-3 years of financial services industry experience preferred. 5-9 years of marketing or communications experience required . Ability to identify, analyze and solve complex problems. Ability to interpret and analyze an array of data in a variety of forms and leverage it for marketing purposes. Ability to motivate or influence inside or outside senior level personnel, requiring a significant level of influence and trust. Ability to work independently with a high level of critical thinking skills. Ability to work individually on a project or in a team environment; ability to listen, evaluate different viewpoints and influence others. Candidate must be able to think strategically, but be willing and able to roll up sleeves to help implement the programs and measure results. Critical thinking and problem solving skills with the ability to understand complex projects. Exceptional interpersonal, written and verbal communications skills. Extremely strong written abilities, with consideration of creative writing preferred. Strong time management skills. Superior organizational skills with an impeccable attention to detail. Competencies Adapts quickly to change and makes suggestions for increasing the effectiveness of change. Appropriately shifts attention and refocuses on new goals as a result of changes in priorities or competing work demands. Builds and maintains one---s network of contacts and resources and knows who to involve in problem resolution. Communicates in a timely and straightforward manner. Probes for additional information, clarifies assumptions and confirms agreed-upon actions. Keeps everyone involved informed about progress and issues. Creates a good working environment in the team; works towards shared goals, contributing ideas and accepting change. Provides assistance and coaches less experienced team members. Initiates creation or modification of procedures, policies, systems or structures to more effectively meet customer needs and requirements. Knows who to reach out to inside and outside of one---s team to get work done. Takes action to enhance working relationships needed to achieve seamless work flow. Job : Marketing Primary Location : Massachusetts-Boston-75 State Street - 06366 - State Street-Corp Organization : Consumer & Business Banking (1001) Schedule : Full-time Job Posting : Jul 29, 2020, 8:57:12 PM

Keywords: Santander Holdings USA Inc, Boston , Marketing Manager --- Business Banking & Commercial Banking, Executive , Boston, Massachusetts

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