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Senior Manager, Web Operations

Company: Rapid7
Location: Boston
Posted on: October 20, 2020

Job Description:

The Rapid7 Experience Design Studio cultivates end-to-end experiences that build lasting, meaningful relationships with our customers. The Senior Manager, Web Operations will join the studios Digital Strategy team to lead the charge on bringing our values to life and shaping the Rapid7 identity across our digital properties. In this role youll own the end-to-end strategy of www.rapid7.com as well as other web assets, and youre ready to dig in and make Rapid7 a destination for all things cybersecurity. To excel in this role you need deep experience managing, optimizing and launching enterprise websites coupled with a collaborative and customer centric mindset. This role will report to the Senior Director of Digital Strategy. In this role you will: Own the overall development and delivery of the Rapid7.com presence, from roadmap to development and execution Own overall roadmap of Web Content Management System (WCMS) from content creation and rich media management to omni-channel publication, optimization, automation, commerce, and community Work within Agile framework and drive priorities and results of a dedicated Agile team Constantly improve site experience by encouraging a growth and optimization mindset among your team to improve performance and customer experience Own overall delivery, assessment, and measurement of this critical channel Work with web designers, content and stakeholders across the organization to build out site experiences, interactions, and tools Own personalization experience and strategy in this channel Manage our DMP (Data Management Platform) and partner with data and analytics stakeholders to optimize Identify new opportunities and solutions to drive the experience forward --- be on top of whats best in class and whats up and coming Partner closely with our technology team to identify elegant and efficient technology solutions Manage and maintain the website and its development team and ensure on time delivery of all web projects Work with the web team to improve organic search rankings by implementing SEO best practices (technical SEO, backlinks and international SEO) Leverage conversion optimization (CRO) to create inbound pipeline, increase website visitors and inform website improvements Conduct A/B testing to optimize messaging and Call to Action (CTA) Oversee the localization of Rapid7s websites on a centralized Content Management System (CMS), working with regional stakeholders Conduct research on entry strategies into new segments and help define Go To Market (GTM) strategies for new category launches Partner with Marketing Operations and Digital Marketing teams and agency to implement best-in-class website tracking, lead management, data management and media strategy Manage Rapid7s contract development team as well as the internal team and oversee key projects Provide guidance to agencies in the development of web assets, such as content marketing hubs, microsites, etc. In return you will bring: 7-10 years of experience in website management or equivalent Background in enterprise cybersecurity, cloud/SaaS or other IT environments a big plus Strong knowledge and experience in enterprise web strategy and: Process-oriented mindset with excellent problem-solving and analytical skills Top-notch interpersonal, organizational and communication skills coupled with the ability to work cross-functionally in a diverse corporate environment Comfortable managing multiple projects simultaneously amid ambiguity to meet marketing objectives Expertise in Google products, familiarity with program management tools, such as Jira Demonstrated ability for strategic, outside-the-box thinking when it comes to problem solving and removing roadblocks Able to demonstrate innovation while successfully tackling challenges in new and creative ways in often-stressful, deadline-intensive environments BA or BS in marketing, business management, operations management or related field

Keywords: Rapid7, Boston , Senior Manager, Web Operations, Executive , Boston, Massachusetts

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